Director, Digital Solutions Management (Digital Health Marketing)

GROW WITH US:

Tandem Diabetes Care creates new possibilities for people living with diabetes, their loved ones, and their healthcare providers through a positively different experience. We’d love for you to team up with us to “innovate every day,” put “people first,” and take a “no-shortcuts” approach that has propelled us to become a leader in the diabetes technology industry.

STAY AWESOME:

Tandem Diabetes Care is proud to manufacture and sell the t:slim X2 insulin pump with Control-IQ technology. We’re also so much more than that. Our company’s human-centered approach to design, development, and support delivers innovative products and services for people who use insulin. Since many of our own team members live with type 1 diabetes, or have a loved one impacted by diabetes, the work is personal, and we are committed to the cause. Learn more at tandemdiabetes.com.

A DAY IN THE LIFE:

The Director, Digital Solutions Management is a cross-functional leader within the Marketing organization and has the responsibility for creating and executing impactful strategies to engage our US/NA users, healthcare providers, channel partners and other key stakeholders through our Digital platforms. The primary focus will be to drive customer engagement and adoption among users and HCPs while minimizing human touch, ultimately contributing to the success of Tandem’s product portfolio. This role will be responsible for driving engagement and developing initiatives to support Tandem product adoption and use.   

• Develops and executes a comprehensive product strategy for Tandem’s digital engagement platforms aligned with the company's overall business goals with particular focus on end-user, HCP, channel partner, other stakeholder engagement and adoption incorporating user feedback, market trends and technological advancements.
• Partners with engineering, IT, brand experience, customer care, product marketing, sales teams and channel partner teams to define robust product requirements, prioritize features, digital roadmap and ensure on-time delivery.
• Coordinates with technical product management to ensure alignment between the digital engagement platform and Tandem’s therapy management products (including mobile applications and related cloud offerings).
• Develops and maintains a clear product roadmap with a focus on driving user experience, market differentiation, reduced cost to serve and overall business value.
• Drives the collection and analysis of product usage data to measure success and identify areas for improvement.
• Works closely with support teams to address digital customer touchpoints that impact overall engagement and customer experience, ensuring timely and effective resolution to maintain high customer satisfaction levels.
• Stays up to date with advancements in business technology, and medical device regulations that could impact business systems, leveraging this knowledge to effectively communicate impact to leadership and guide product strategy.
• Communicates effectively with all levels of the organization, from executives to product managers and individual contributors.
• Supports the short-term planning for the department including headcount, budgeting, training, and systems requirements.
• Participates in the selection, development, performance appraisal, merit recommendation, and promotion of staff.
• Confirms completion of required training plan before assuming job responsibilities.
• Ensures compliance with company policies, including Privacy/HIPAA, and other legal and regulatory requirements.

YOU’RE AWESOME AT:

• Experience being a cross functional leader with strong knowledge of healthcare from healthcare provider, patient and manufacturers point of view.
• Extensive knowledge of complex system architecture including CRM systems, eCommerce platforms, fulfillment systems, and ERP software.
• Foundational knowledge in the following disciplines: user interface, digital product management, marketing, business opportunity assessments.
• Experience leading strategy for a digital transformation project.
• General understanding of the diabetes industry is a plus.

• Strong strategic thinking and ability to develop and execute integrated marketing plans across geographies and product lines and customer types.
• Excellent communication and presentation skills, with the ability to effectively engage cross functional teams.
• Strong product management experience including requirements development, road mapping, portfolio strategy, new product development, product launch and execution.
• Strong project management skills, with the ability to prioritize and manage multiple initiatives simultaneously.
• Strong analytical