Product Marketing Manager, Pre-Analytics & 4800

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The Position

Product Marketing Manager, Pre-Analytics & 4800

Mission: Drive development and adoption of pre-analytic solutions including the cobas Prime to enable automated workflows for our highest volume customers while providing the market feedback necessary to continue evolving our suite of offerings. 

The Opportunity:

As the Product Marketing Manager for the Pre-Analytics and cobas 4800 portfolio, you will be responsible for driving the commercial success of our dedicated high-throughput molecular workflow solutions in the U.S. market.

This role focuses on the seamless integration of instruments and assays, including the Prime sample preparation platform, pre-analytic automated workflows for the x800 analyzers, and the cobas® 4800 testing system, ensuring a high-quality "sample-in" process for our full suite of molecular lab diagnostics.

You will be the strategic lead for this critical portfolio, collaborating with global partners to translate U.S. market requirements into current and future platform development, particularly for nucleic acid extraction and automated pre-analytical steps. You will manage the product lifecycle, from contributing to the Integrated Business Plan and developing strategic product launch activities to managing product updates and expirations.

Serving as the key point of contact for the field sales organization, you will provide expertise and guidance on all portfolio matters, including workflow optimization, contamination control, and throughput analysis. In partnership with demand planning, you will be responsible for creating robust product forecasts and business plans to drive portfolio growth. You will also be a subject matter expert on the utility and use of assigned products in the market, providing direction on projects and assignments to a high-performance marketing team.

This role requires a deep understanding of the molecular diagnostics instrument landscape, competitor products (e.g., QIAGEN, Hologic, Thermo Fisher), and the disease states related to the portfolio. It requires a proactive, collaborative individual who can influence cross-functional teams and key stakeholders to achieve business objectives. You will work with minimum supervision while continuously communicating progress to management.

This position is a critical part of the U.S. Molecular Diagnostics team, contributing to Roche's commitment to continuously improving our quality system and delivering on our quality objectives.

Key Responsibilities:

6-Month Deliverables:

• Drive development of key workflows on Prime to support critical launches in Respiratory and Sexual/Cervical health

• Drive 2026 plan to hit 2026 target for Prime installations

12-Month Deliverables:

• Develop plan for converting and retaining cobas 4800 testing volumes across current install base. 

• Work with global to ensure key product inputs from molecular workflows in future automation platforms

Ongoing Deliverables:

• Responsible for developing and executing a comprehensive portfolio/product strategy that includes product requirements, pricing strategy, marketing campaign development, and launch logistics to accomplish business objectives.  Responsibilities include: driving the process for the business area annual operating plan; development and implementation of tactics; evaluation of tactics performance with metrics through business reviews; and effective utilization and communication with internal partners and/or external agencies.

• Develops business area mastery to include understanding of market segments, business models, analysis of key metrics that define success, forecasting sales and product demand, share performance, trends, competition, customer critical success factors and needs through interaction with customers for integration with programs.

• Manages and supports the assigned segments/product lines includi