Director, Segment Marketing

Interested candidates based outside of the designated areas are welcome to apply, provided they have the indefinite right to work in the job location.

Cohesity is a leader in AI-powered data security and management. Aided by an extensive ecosystem of partners, Cohesity makes it easy to secure, protect, manage, and get value from data — across the data center, edge, and cloud. Cohesity helps organizations defend against cybersecurity threats with comprehensive data security and management capabilities, including immutable backup snapshots, AI-based threat detection, monitoring for malicious behavior, and rapid recovery at scale.

We’ve been named a Leader by multiple analyst firms and have been globally recognized for Innovation, Product Strength, and Simplicity in Design.

Join us on our mission to shape the future of our industry.

This is a rare opportunity for a senior B2B marketing leader to own and transform how Cohesity generates pipeline at scale across both our established Enterprise segment and our newly created Commercial segment (organisations with $100M–$1B in revenue).

You will define and execute the global integrated campaign strategy, build a modern AI-powered demand engine, and lead a team of three segment marketers covering Enterprise, Commercial, and Webinar Marketing. You will report into the Growth Marketing leader and work in close partnership with Sales, Product Marketing, ABM, Vertical Marketing, Partner Marketing, and regional field teams worldwide.

This role carries direct accountability for pipeline delivery across both segments. If you thrive on strategy, execution, and data and you're energised by the complexity of marketing to two distinct buyer types at global scale, this role is for you!

HOW YOU'LL SPEND YOUR TIME HERE:

Lead Strategy Across Enterprise and Commercial Segments

Define and execute the integrated campaign framework. Own the annual and quarterly campaign plans for both segments including messaging, ICPs, channel mix, and budget allocation. Translate Cohesity's AI-powered data security platform into compelling, segment-specific narratives: outcome-led messaging for Enterprise and efficiency- and value-oriented positioning for Commercial. Partner with Product Marketing and Growth Marketing leadership to align campaigns with company priorities, verticals, sales plays and buyer personas.

Build a Global Campaign Framework

Develop a unified global campaign framework that integrates Enterprise and Commercial workstreams, and connects seamlessly with the ABM, Vertical Marketing, and Sales Play teams. Ensure the framework is scalable, regionally adaptable, and inclusive of the full buyer journey from awareness through to pipeline and revenue.

Build and Lead a High-Performing Team

Manage and develop a team of three covering Enterprise, Commercial, and Webinar Marketing. Set a high bar for accountability, experimentation, and continuous improvement. Build capability in modern demand generation practices, AI adoption, and data fluency across the team.

Drive Pipeline and Performance

Own pipeline targets for both segments. Build a robust measurement framework across funnel conversion, attribution, ROI, and velocity. Use data to continuously improve. Report on performance with clarity and confidence to senior stakeholders, including Growth Marketing leadership and Sales.

Orchestrate Integrated Campaigns

Bring together paid media, email, webinars, digital, field, ABM, and vertical programmes into cohesive, segment-specific campaign plans. Define a tiered market approach across core, expansion, and growth geographies, with strategies tailored to maturity and investment level.

Own the Global Webinar Programme

Take full ownership of Cohesity's webinar strategy and execution - one of our highest-volume demand generation channels. Define the editorial calendar, topic strategy, speaker mix, and format innovation across Enterprise and Commercial audiences. Drive continuous improvement in promotion, registration, attendance, and pipeline conversion, and ensure the programme is fully integrated into the broader campaign framework and buyer journey. Review and launch new channels for NNLs.

Pioneer the Commercial Segment GTM

The Commercial segment is a new motion for Cohesity. You will play a defining role in standing it up, identifying the right acquisition tactics, expanding on the messaging playbook, reviewing the ICP, and selecting the channel mix that works for mid-sized buyers at scale globally. Bring hands-on knowledge of what resonates