Field Marketing Manager

Our mission: to eliminate every barrier to mental health.

At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.

We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers.

We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We’re just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere.

As our Field Marketing Manager, you’ll support the strategy, execution, and measurement of offline marketing initiatives—including direct mail, print, and events. Working closely with the Senior Manager, Field Marketing, you’ll help bring offline campaigns to life, driving brand awareness and supporting pipeline growth. In this role, you’ll collaborate with cross-functional partners across creative, digital, and product marketing to execute innovative activations that amplify our presence in key markets. You’ll also contribute to campaign analysis and reporting to ensure all initiatives are optimized for performance and ROI.

This role is full-time, based in New York, and hybrid. The position reports to the Senior Manager, Field Marketing.

As Field Marketing Manager you will:

• Own end-to-end planning, execution, and reporting for direct mail and other offline marketing campaigns
• Use project management tools (Asana) to scope, schedule, track, and deliver each campaign on time and on budget
• Partner closely with customer success, creative, digital, and sales teams to define objectives, coordinate assets, and align on target audiences
• Set up and maintain campaign tracking frameworks; analyze performance data and deliver clear, actionable reports to stakeholders
• Coordinate with vendors for print production, mailing services, and other execution partners
• Drive continuous optimization through A/B testing of creative, messaging, channel mix, and targeting
• Communicate campaign status and results through regular updates, dashboards, and presentations

What success looks like: 

• Campaigns launch smoothly and meet defined timelines and budgets
• Performance metrics are tracked accurately and insights drive measurable improvements
• Cross-functional teams report high satisfaction with collaboration and clarity of communication
• Direct mail and field campaigns consistently contribute to member acquisition and conversion
• Vendor relationships run efficiently and deliver quality at competitive rates

What you’ll bring: 

• 4+ years of marketing experience with a strong focus on direct mail and offline campaigns
• Hands-on expertise in executing and optimizing field marketing programs
• Proficiency with project management tools 
• Excellent attention to detail and ability to juggle multiple campaigns simultaneously
• Expert vendor and budget management capabilities
• Excellent communication, presentation, and stakeholder management skills

The target base salary range for this position is $97,680 - $122,100, and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using