IT Business Relationship Manager – Digital Marketing

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.

• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year

• An excellent retirement savings plan with high employer contribution

• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.

• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

Are you passionate about digital marketing and love building strong client relationships to drive business success? If so, this role is perfect for you!

This is an onsite role located in 1420, Harbor Bay Parkway, Alameda, CA. This is not a remote role/opportunity.

As a Digital Marketing Business Relationship Manager, you'll be at the forefront of developing and maintaining robust client relationships through innovative digital marketing strategies and flawless execution.

In this dynamic role, you'll dive deep into understanding client needs, facilitate business-technology strategy and road-mapping, and create tailored marketing solutions that hit the mark. Your efforts will ensure successful implementation, driving business growth and achieving top-notch customer satisfaction.

Join us and be a key player in transforming client visions into reality!

Core Responsibilities:

• Develop and implement strategic business development plans to achieve company goals and revenue targets.

• Identify and pursue new business opportunities in digital marketing for IT services, including SEO, customer segmentation/personalization, content marketing, Marketing Automation, Mobile App and more.

• Make data-driven decisions and establish, monitor, and analyze key performance indicators (KPIs) to drive business growth and optimize marketing strategies.

• Build and maintain strong relationships with business stakeholders, vendors, and IT delivery partners.

• Conduct market research to identify trends, competitive landscape, and potential areas for growth in healthcare digital marketing.

• Collaborate with the IT and marketing teams to create compelling proposals and presentations for prospective initiatives, driving customer centricity and demonstrating experience in building project pitches to executive management, including detailed ROI analysis and clearly established business value.

• Monitor and report on performance, providing insights and recommendations for improvement.

• Stay up to date with industry trends and best practices in IT and digital marketing to continuously enhance our service offerings.

• Responsible for compliance with applicable Corporate and Divisional policies and procedures. Responsible for assessing the compliance of system solutions with regulatory requirements, inclusive of validation.

Minimum Qualifications:

• 5-8 years of IT or business experience in a large or midsized multinational/global organization.

• Broad expertise in IT or business disciplines (Marketing/Digital/Commercial), including system development.

• Deep knowledge of MarTech technologies and digital marketing strategies.

• Proven experience in business development, sales, or similar roles within IT and digital marketing.

• Proficiency in Adobe Experience Manager (AEM), Adobe Analytics, SFMC, SFDC Sales Cloud, Adobe Target, Adob