Associate Director, Product Marketing

Company Description

PubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future.

PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilization of data in real time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.

Job Description

We are immediately hiring an Associate Director, Product Marketing, to join our growing team in our Redwood City or New York office!  

The Associate Director will be responsible for defining and executing GTM strategy for PubMatic’s technology.   

The Associate Director must have a strong understanding of the Commerce/Retail Media landscape, including a deep understanding of customers challenges and needs. This person should have a clearly articulated awareness of the gaps in the technology landscape and a point of view on the evolution of the space.

The Associate Director must be able to translate our product vision and roadmap into prioritized GTM Plans and Solution Programs, aligned with key stakeholders and business leaders across the organization. As such, being fluent in dealing with complexity at a global level, across multiple channels, and multiple product lines in relation to multiple competitors and partners will be key. 

Finally, the Associate Director should be able to manage a diverse group of stakeholders, including executive leadership, to achieve a common goal. This individual should be comfortable working across functions and across titles to achieve PubMatic’s goals.

Responsibilities

The ideal candidate will have in-depth strategic experience in the development of market analysis and response modeling, research and intelligence strategy, solution definition, positioning, competitive analysis, communication, pricing, packaging and promotion of key products, and solutions being undertaken by the business.   

Your success will be measured by specific product marketing metrics and program OKRs tied to your ability to:   

• Drive global, cross-functional team alignment   
• Drive and execute upon Go to Market strategy  
• Communicate, educate, and evangelize new products to our commercial sales teams   
• Own product adoption and usage engagement rates for new product feature releases   
• Own and develop GTM marketing programs that influence pipeline revenue and velocity    
• Partner with Product Management to co-pilot strategic development of GTM Launch Planning for your product growth area  
• Increase ICP and buyer persona awareness and share of voice including: end-to-end GTM launch planning for all release levels, product demos for sales training, learning and development, product-based demand generation assets, product positioning and messaging playbooks    
• Leverage an ABM framework to drive pipeline velocity from prospect through opportunity by creating high-impact account nurture programs and initiatives 
• A subject-matter-expert at each stage of the Consumer Decisioning Journey, by ICP, persona, regional market, industry, vertical, and business category     
• Partner with the sales and client/customer success teams to bring new releases and major product launches into the PubMatic sales playbook and drive account expansion opportunities (upsell/cross sell)    
• Align with the Marketing Communications teams to help drive air coverage and thought leadership, and serve as co-chair to PubMatic-hosted events and Industry conference sponsorships that require targeted sales enablement planning, content, and messaging plays   
• Familiarity with an advanced marketing tech stack, such as Salesforce, Pardot, Engagio, HighSpot, Sprout Social, Google Analytics, Power BI, Pendo, HighSpot or SalesLoft  

Qualifications

• 6+ years in product management or technical product marketing, ideally within online digital advertising (ad tech provider, exchange, large web publisher, agency) or marketing technology company  
• The candidate should have an understanding of the Commerce and Retail Media industry, a passion for technology, and the drive to work in a fast-paced environment   
• Proven track record in crafting compelling positioning and thought leadership content   
• Creative thinking around innovative messaging and presentation strategies is a must - roll up your sleeves to create/drive visual tools to