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Senior Associate, Digital Strategy
Sunshine Sachs Morgan & LylisNew York City, United Statesfull_timeVerifiedPosted 14 May 2025
About the role
Sunshine Sachs Morgan & Lylis is proud to represent clients across many industries including entertainment, social good, tech and lifestyle and we tell their stories through a variety of mediums. We know that even during the toughest times, our responsibility to our clients and each other can bring meaningful and long-lasting impact for those affected the most. We’re proud of each and every campaign we execute, but you may be wondering why we don’t have more than a landing page as our website. While many of our clients are household names (you know them, we’re sure of it), our digital footprint is purposefully small. We fly under the radar and we like it that way. If you are fired up and ready to do good, join us!
We have an immediate opening for a Senior Associate, Digital Strategy. For this role, you need to have a keen understanding of the social media landscape and its various platforms. Your analytical skills are tough to beat, and you must be able to strategize a best course of action based on research, data and measurement. Were you an integral member of a team that developed a full scale social media marketing strategy and digital campaign? Are you inspired by industry innovation and awesome campaigns? Come join our team!
We have an immediate opening for a Senior Associate, Digital Strategy. For this role, you need to have a keen understanding of the social media landscape and its various platforms. Your analytical skills are tough to beat, and you must be able to strategize a best course of action based on research, data and measurement. Were you an integral member of a team that developed a full scale social media marketing strategy and digital campaign? Are you inspired by industry innovation and awesome campaigns? Come join our team!
Responsibilities Include:
- Support the development and conceptualization of strategic social marketing plans for a variety of clients and industries
- Execute and manage social marketing and digital campaigns
- Remain up to date on new platform updates and industry trends
- Participate in integrated brainstorming of strategic and impactful campaign ideas, initiatives, and activities
- Partner with Directors and Account Managers as point-of-contact for clients and support across client work
- Develop reports for social/digital activities that demonstrate ROI for clients and apply qualitative analytical skills to create insightful reporting that contains actionable analysis
- Support execution of social/paid ad campaigns based upon client goals and objectives
- Stay on top of trends and changing platforms across all forms of social media
- Provide project management support (timelines, budgets)
- Assist in conceptualizing public relations and marketing strategies and ensuring that quality and relevant coverage is executed as developed
You Should Apply If:
- You have a bachelor’s degree and at least 4 years of digital agency experience or working on digital/social strategies and campaigns
- You have strong reporting and analytical skills
- You’re highly organized and are able to juggle multiple accounts in a fast-paced environment
- You have experience managing and mentoring junior staff
- You are familiar with a variety of social media platforms and reporting tools, or are willing to learn (including: NetBase, Google Analytics, Sprout Social, NewsWhip)
- You’re great at managing relationships, both internally and externally and really take the time to teach your junior peers – we encourage collaboration and mutual learning!
- You are comfortable presenting internally and externally, whether an idea for a campaign or results from a report
- You possess excellent writing skills, and a strong attention to detail
- You work effectively in a team environment; can be flexible and willing to jump in to help in various roles within the social team – no hat is too big or small for you!
- You are a pro-active problem solver who knows when to ask the right questions
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