Digital Design Manager (Rockstar)

Overview

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. Our multi-faceted, global food and beverage portfolio includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, and Rockstar Energy. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate.

Why PepsiCo Design?

At PepsiCo design, we have a saying: “We’re crazy enough to think we can inspire the future.” This is what drives us, in everything we imagine, develop and execute.

Our goal is clear: to connect PepsiCo’s beverage, snacks and nutrition portfolios, with today’s hyper-connected, networked users and consumers hungry for meaningful, authentic and relevant brand experiences across multiple touch points and regions of the world.

Responsibilities

The Digital Design Manager is responsible for execution of comprehensive content projects for Rockstar Energy brand(s) and campaigns. This role will manage cross functional relationships and directly manage two Senior Designers – creating digital social content that supports the content strategies of the brand. The focus will be in creating industry leading content via owned and earned social channels and thematics. Successful candidates will demonstrate superior ability to drive design thinking from ideation thru concept development, refinement, and execution. Creating high quality content/design solutions by directly executing design and leveraging internal/external design resources. Deeply ingrained usage of motion graphics, animation, interactive design, UI/UX, and platform-native content creation—especially for fast-paced, social-driven storytelling.

• Short and long form digital/social content development: Partner across disciplines within Energy business unit primarily within local design team and external suppliers to ensure design assets are developed and delivered with quality, value, and on-time. Inform and align stakeholders throughout the creative process, regularly reviewing the status of projects with appropriate leadership to verify that project expectations are met
• As the manager of a creative team, this role will also cross functionally work on strategy and concept ideation with Digital Marketing and sports marketing team-mates. The Design Manager will be the design liason supporting the Digital Marketing Director
• Design Project Management: Support the visual identity for the Energy portfolio (focus on Rockstar), working in collaboration and under the direction of the Digital Marketing team lead with the North America beverage Sr. Design Director
• Generate creative design proposals (visions, scenarios, concepts) in order to visualize the desired output and share it with internal and external team members
• Participate in research activities and effectively translate customer needs into actionable design strategy (must be able to execute those requirements into design solutions). Help drive to final design recommendations, decisions, and design approval to enable artwork execution/production phases Ensuring thorough consideration of all project variables and that the final solution will perform as planned and be relevant for fans of Rockstar brand (and, as needed, other brands and platforms within the Energy business unit)
• Lifestyle, Design, & Culture: Responsible for staying ahead of current trends in design, fashion, music, lifestyle brands, social media, and all relevant digital platforms. Followed by the need to translate into design solutions consumer connections to elevate our brands, make them hyper-relevant and drives deep consumer love
• External Design Network: Supports the PepsiCo Design Organization in building and cultivating a strong external design network

Compensation and Benefits:

• The expected compensation range for this position is between $106,400 - $178,100
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually.