Sr. Director, Consumer Marketing - Abbott Diabetes Care

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will also have access to:

• Career development with an international company where you can grow your dream career.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Sr. Director, Consumer Marketing leads and directs all DTC consumer and Customer Engagement Marketing activities for the Abbott diabetes care business in the U.S., including digital media, influencer marketing, CRM program.  The Sr. Consumer Marketing Director will develop brand objectives, strategies, and tactical plans to deliver the brands financial commitments to the organization.  They will assess, determine, and prioritize potential market growth opportunities, develop appropriate actions plans, and execute with excellence.

Main Responsibilities:

• Lead a team of 2 direct and 25 indirect reports to execute business strategies and plans to ensure delivery of the brands Sales, Margin and Market Share commitments.
• Develop and execute comprehensive consumer marketing strategies to drive customer acquisition, retention, and engagement.
• Build and support a top tier team, providing guidance, mentorship, and support to ensure the successful implementation of marketing plans and a healthy, happy, efficient, and effective team.
• Lead market research to understand consumer trends, insights, challenges, and opportunities, and translate them into actionable marketing strategies.
• Lead our consumer marketing investment strategy - how we think about and execute on digital marketing, social media, email marketing, content marketing, traditional advertising and other channels.
• Implement advanced audience segmentation techniques to target specific customer cohorts, delivering highly relevant and personalized content across email, social, and digital channels.
• FreeStyle Libre CRM lead inclusive of all consumer marketing activations: email, website, app, and roadmap development and execution.
• Lead the development of consumer competitive strategy to address current and future competitors.
• Manage marketing team budget, allocate resources effectively, and ensure cost-effective marketing campaigns.
• Monitor and analyze marketing campaign performance, track KPIs, and make data-driven decisions to optimize marketing efforts and maximize ROI.
• Collaborate with internal and external stakeholders to achieve objectives. These groups include Finance, Retail Sales, Legal, Regulatory Affairs, Public Affairs, Management.

Key Skills Required:

• Leadership: Desire and ability to lead the organization to ensure goals achievement w/ a positive attitude.
• Excellent verbal, written, and presentation/communication skills.
• Strong work ethic, self-motivation, and resourcefulness.
• Ability to develop, rationalize, and present strategy.
• Strong collaboration skills, with the ability to work in a highly matrixed organization.
• Strong analytical skills, with the ability to distill data into a succinct, simple story to influence the organization.
• Learning mindset: approach the business with an intellectual curiosity that is focused on growth, development, and continuous improvement.
• Champion an experimentation culture, where the team can test fast, learn fast, scale fast (when appropriate).

Minimum Experience/Tra