Product Marketing Business Partner

About the Role
Impact you will make
As the Product Marketing Business Partner, you will play a key role in shaping the go-to-market strategy and execution for a portfolio of healthcare revenue cycle management (RCM) solutions. You will partner closely with Product, Sales, and Marketing teams to develop compelling messaging, drive product adoption, and support revenue growth. This role is ideal for a strategic, collaborative marketer with a strong foundation in B2B product marketing and a growing expertise in healthcare or health tech. The position reports to the Vice President of Portfolio Marketing.

What you will do
• Contribute to the development of product positioning, messaging, and value propositions that resonate with target buyers
• Lead go-to-market (GTM) planning and execution for product launches and key initiatives
• Conduct market, customer, and competitive research to inform strategy and content development
• Develop a keen understanding of buyer personas, buyer needs, industry influencers and decision makers
• Collaborate with Product, Sales, and Customer Success teams to ensure alignment on value propositions and customer engagement strategies
• Create internal and external sales enablement materials that support the selling process, including pitch decks, buyer personas, battle cards, case studies, and ROI calculators
• Collaborate with Product Management to align on roadmap priorities and translate features into customer value
• Collaborate with corporate marketing to build and create effective lead generation, advertising and PR initiatives that support product marketing plans
• Monitor performance metrics and adjust strategies based on data-driven insights

What you will bring
• Bachelor’s degree in Marketing, Business, or related field
• 4+ years of experience in a product marketing manager role
• Strong storytelling, communication, and leadership skills
• Experience conducting market, competitor and customer research to deliver business insight
• Critical-thinker aptitude with strong writing, communication, presentation development and delivery skills
• Ability to work cross-functionally and influence stakeholders at various levels
• Excellent quantitative and analytical thinking to measure and optimize program
• High level of attention to detail and quality assurance
• Ability to travel up to 20% of the time

What we would like to see
• Product marketing experience in B2B SaaS, healthcare, or revenue cycle technology


About FinThrive
FinThrive is advancing the healthcare economy.
For the most recent information on FinThrive’s vision for healthcare revenue management visit finthrive.com/why-finthrive.

Award-winning Culture of Customer-centricity and Reliability
At FinThrive we’re proud of our agile and committed culture, which makes FinThrive an exceptional place to work. Explore our latest workplace recognitions at https://finthrive.com/careers#culture.


Our Perks and Benefits
FinThrive is committed to continually enhancing the colleague experience by actively seeking new perks and benefits. For the most up-to-date offerings visit finthrive.com/careers-benefits.

FinThrive’s Core Values and Expectations

• Demonstrate integrity and ethics in day-to-day tasks and decision making, adhere to FinThrive’s core values of being Customer-Centric, Agile, Reliable and Engaged, operate effectively in the FinThrive environment and the environment of the work group, maintain a focus on self-development and seek out continuous feedback and learning opportunities
• Support FinThrive’s Compliance Program by adhering to policies and procedures pertaining to HIPAA, FCRA, GLBA and other laws applicable to FinThrive’s business practices; this includes becoming familiar with FinThrive’s Code of Ethics, attending training as required, notifying management or FinThrive’s Helpline when there is a compliance concern or incident, HIPAA-compliant handling of patient information, and demonstrable awareness of confidentiality obligations


Physical Demands

The physical demands and work environment characteristics described here are representative of those that a colleague must meet to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Statement of EEO
FinThrive values diversity and belonging and is proud to be an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. We're committed to providing reasonable accommodation for qualified ap