Director, Digital Marketing Strategy

Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you. 

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description

We are looking for an experienced Director of Digital Marketing Strategy to lead and continuously optimize our Digital Strategy function. This role is responsible for enabling our team and stakeholders through collaboration, documentation, governance, resourcing support, data insights and tooling systems that scale to meet the needs of our rapidly growing business.

This role will work in collaboration with cross-functional Digital leadership (Acquisition, Analytics, Platforms, Product & Strategy), Digital Chief of Staff and stakeholders in identifying, actioning and implementing best-in-class operational functions.

As Director of Digital Marketing Strategy, your core responsibilities include:

• Drive connectivity between all team initiatives and support global strategy through connected goals, OKRs and KPIs.
• Simplify complicated initiatives and make it simple to team activation.
• Help drive annual planning and ensure digital needs are called out
• Operationalize efficiency across digital
• Resource Quality Control: Drive the day-to-day operations of our intricate resourcing needs - ensure our dynamic spending aligns to budget (EX: Allocadia); hold Digital leaders accountable in hitting mission critical hiring plans
• Data-driven success: Establish bar-raising yet attainable success metrics and measure outcomes to assure we growth goals using digital metrics, pipeline and nnacv inputs
• Dashboard / information sharing - Develop dashboards and other information sharing opportunities to ensure teams’ success in meeting defined goals - hold the team accountable in achieving said goals
• Predictive modeling, forecasting, and measuring: Build intelligent, predictive models to drive and measure digital goals backed by data and accurate forecasts
• Global Digital leader: Demonstrate familiarity with global requirements when heavily participating in end-to-end strategy and goal setting efforts
• Team management: Successfully manage and foster the development of the Digital Strategy team members
• Operational excellence: Oversee the management and innovation of a smooth, effective and efficient strategic foundation for a diverse, 21-team organization to rapidly grow and scale on

Qualifications

To be successful in this role you have:

• Minimum of 12 years of experience with increasing levels of responsibility leading teams and driving cross-functional marketing initiatives that deliver competitive advantages
• Senior-level functional competence in the key elements of Marketing Strategy at a company with scale
• Demonstrated success integrating and scaling the following technology solutions: Marketing Automation (e.g. Marketo), CRM (e.g. Dynamics), Campaign Planning and Budgeting, Predictive Analytics, Attribution, and Data Enrichment
• Ability to lead at the intersection of business and technology with passion for marketing technology and process
• Strong cross functional relationship development skills, ability to manage highly competent people to high levels of performance, and skill in establishing effective program manag