Customer Marketing Manager

Job Description

Join our industry-leading team in driving growth and innovation in animal health. As a key strategic player, the Customer Marketing Manager will lead full Business to Business and Business to Consumer strategy branding for our Cattle and Equine channels. With a focus on Ag Retail, Omni-channel, and eCommerce channels, you will be responsible for developing annual market plans and channel guidance, driving advertising and promotional activities, and maintaining brand image.

Key Responsibilities:

• Develop annual market plans and channel guidance for Cattle and Equine species areas
• Lead shopper marketing initiatives and analyze sales data to drive profitability
• Collaborate with Animal Health Business Units to develop pricing strategies, achieve business targets, and support product launches
• Drive the development and implementation of digital marketing and sales strategies for Ag Retail, Omni-channel, and eCommerce retailers
• Communicate market and business trends to justify ongoing investment and identify growth opportunities
• Drive development of key eCommerce capabilities and support processes
• Provide input to Marketing for product improvements and new products
• Work collaboratively across species teams to enhance knowledge of the OTC Animal Health product portfolio

Required Skills/Abilities:

• 5 years’ experience in B2B and B2C strategy branding, marketing strategy development, and execution
• Demonstrated experience in Animal Health sales and product launches
• Excellent project management and analytical skills
• Demonstrated experience in driving digital marketing and sales strategies
• Expert-level computer skills including MS Office Suite
• Ability to travel overnight and attend weekend activities, such as Trade Shows

Preferred Skills/Abilities:

• Sales training and/or applied sales exposure
• Experience in Food Production Animal and Companion Animal (Equine & Canine) sectors
• E-Commerce knowledge and exposure
• Sales and/or Marketing experience within the Animal Health industry
• Knowledge of animal health biological and pharmaceutical products
• Understanding or experience working with distribution channel partners

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NOTICE FOR INTERNAL APPLICANTS

In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

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