Multi-Market Digital Sales Manager

About TEGNA

TEGNA Inc. (NYSE: TGNA) serves local communities across the U.S. through trustworthy journalism, engaging content, and tools that help people navigate their daily lives. Through customized marketing solutions, we help businesses grow and thrive. With 64 television stations in 51 U.S. markets, TEGNA reaches approximately 100 million people every month across the web, mobile apps, streaming, and linear television. For more information, visit TEGNA.com.

 

 

 

WBNS-TV, the TEGNA-owned CBS affiliate in Columbus, OH, is seeking a Multi-Market Digital Sales Manager. The Multi- Market Digital Sales Manager (MMDSM) is responsible for growing Digital revenue with core and new business. The Multi- Market Digital Sales Manager (MMDSM) manages and develops the digital sales skills and knowledge of the Account Executives and Account Managers and builds strategies to win over clients within their markets. The Multi- Market Digital Sales Manager oversees performance and holds their team accountable for the achievement of their individual digital goals to achieve the collective objectives.

This position reports to the Director of Sales

Responsibilities:

• Create, develop, and own strategies for generating and achieving digital revenue goals for the market.
• Recruit, retain and effectively train top-performing sales and support talent on how to sell TEGNA’s large portfolio of digital products.
• Lead and develop a team of direct reports consisting of Account Managers and manage dotted line reports.
• Supports sales staff with ride-along coaching, participating in client meetings, developing proposals, and acting as the subject matter expert on digital solutions.
• Identify market potential through lead generation and qualification.
• Analyze each account to create and maximize ideal marketing executions for clients, and complete appropriate business activity reports and forecasts as required.
• Develop strong relationships with local clients, manage key local accounts with your team and ensure top-shelf service is provided to all accounts.
• Review and adjust metrics to monitor sales/market share changes.

Requirements: 

• 5 to 7 years of successful digital sales and account engagement experience with 2 years of team management experience.   
• Track record of successfully achieving or exceeding sales goals in digital media advertising industry, including OTT, within fast-changing, dynamic environments.    
• Established leadership skills and demonstrated ability to develop teams with elite sales and customer service skills.   
• Strategic thinker and disciplined executor comfortable developing and making recommendations to senior management.  
• Strong presenter and communicator with internal and external customers and partners.   
• Possess the ability to build an inclusive and positive work culture to foster success for the sales team.   
• Proficiency with MS Office, Google Analytics, Wide Orbit Sales, Salesforce, Wide Orbit Traffic & Wide Orbit Analytics, ComScore, Matrix, Media Monitors, Tableau, and qualitative data. 
• Ability to handle multiple tasks and projects effectively under deadline pressure, and able to promptly adapt to changing priorities and goals.  
• Ability to effectively solve problems.  

The position is bonus-eligible, subject to the terms of the respective plan.

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Benefits: 

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) ben