Grower & Customer Data Activation Manager

Company Description

ABOUT SYNGENTA

Syngenta Group is a $28B leading science-based agtech company, operating in more than 100 countries, with more than 50’000 employees. We are proud to stand at the forefront of the tech revolution in agriculture. Using the latest digital innovations, data, and cutting-edge technologies we want to transform the way that crops are managed and enable farmers and agronomists to enhance efficiency and sustainable food production.

Our business success reflects the quality and skill of our people. We recognize that human diversity is as important to our business as biodiversity. Embracing the unique perspectives and capabilities of our employees helps us continue to catalyze innovation, maximize performance, and create business value. Join us and help shape the future of agriculture.

Job Description

MAKE A DIFFERENCE

As a Grower & Customer Data Activation Manager, you will Lead, co-create, and implement, in partnership with our business stakeholders the broader Grower & Customer Data Strategy beyond commercial analytics for EAME CP. This plan should enable engaging omnichannel digital experiences across all touchpoints leveraging data with measurable impact on top & bottom line.

You will also lead a holistic data-driven marketing experience (Performance Marketing, eCommerce, Web presence, CRM, Programmatic, Creative, ID-graph) with strong sales and marketing technology understanding and business acumen. Co-create and prioritize, in tandem with key stakeholders the EAME CP Data & Analytics Product Roadmap, with a specific focus on MIOs (Managed Information Objects) and predictive data science models

Your main accountabilities will be:

Assess the current landscape:

• Identify data assets across the region: key data sources, partnerships, agencies, existing loyalty programs, organization capability
• In partnership with the Global Commercial Platforms team, assess the company’s current IT, data infrastructure, and capabilities
• Work with prioritized Business Units to understand their business needs, target grower profile, journeys, key challenges, and main opportunities to be addressed via digital engagement
• Run workshops to educate & surface priority cases to address with grower & customer data

Build the strategy:

• Co-create the regional Grower/Customer strategy having an ambitious but realistic vision linked with business goals and getting key stakeholders’ alignment
• Build and align a phased action plan (short - 1 to 2 y- /mid 3 to 4y & long-term -5y+ -) detailing focus areas, needed resources, and expected business outcomes; including clear milestones to bring the organization from its current state to the ideal state
• The strategy should include first-party and second-party data acquisition tactics, enrichment, and activation with clear success measures and prioritization across Business Units
• Lead the IT action plan to put together the necessary tech stack & IT architecture including existing and new elements: Data-lake/ data partnerships/ CRM links/ Mobile/ Web presence/ e-commerce /Digital marketing platforms/Analytics/ CDP/SAP/Connection to Cropwise/Digital Agriculture
• Define data science exploration areas and draft testable hypotheses on which we will run experiments to improve business outcomes
• Partner with Global Data & Analytics to implement a data governance framework to ensure data quality & reliability
• Define the skillset we need our Business Units to develop to enable our Grower & Consumer Data strategy and work with Organizational Development to develop the right learning plan for the region

Activate:

• Act fast with hands-on leadership to identify priority use cases with Business Units so we can demonstrate how data-driven marketing and sales activation can impact the business (B2B & B2C frameworks)
• Foster an experimentation and learning culture to validate hypotheses within the framework of the strategy
• Lead IT teams to connect the pipes across existing platforms while implementing new capabilities and helping qualify new vendor(s) to improve the stack when required
• Partner across functions to build a digitally enabled content creation hub or factory
• Establish a clear definition of success and KPIs to guide the organization through pilots
• Lead trainings & workshops with Business Units to share use cases and best-practice/thought leadership

Expand and scale:

• Work with early follower Business Units to develop the capabilities that enable data-driven marketing activation
• Design and develop the platforms, processes, and analytics to scale proven models a