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Content Marketing Manager (hybrid)
BOLD Integrated PaymentsUnited Statesfull_timeVerifiedPosted 17 Feb 2025
💰 $55,000/yr
About the role
Company Overview
At VersiTech, we transcend the traditional boundaries of a tech company. We’re innovators at heart, problem-solvers in action, and growth partners in spirit. Our legacy is a commitment to forward-thinking and customer centric solutions, tailored to our partners and merchants within the hospitality industry. In every solution we create and every service we offer, our ethos is clear — technology should not just be advanced but also accessible and user-friendly. We focus on building lasting relationships, deeply understanding the challenges our clients face, and fostering their success every step of the way.
VersiTech’s two product lines, BOLD Integrated Payments and Tonic POS Software, are meticulously crafted to meet the dynamic needs of modern businesses. Together, our product lines achieve a full sit-to-stand customer experience for restaurants, bars, nightclubs and others in the hospitality space.
Who We Are
We run on a rapidly growing and widely accepted business operating philosophy called, “EOS” (Entrepreneurial Operating System). In learning to utilize EOS, you will have the ability to drive growth and be an empowered decision maker, something that you can’t get in large, slow-moving organizations.
We strive to live our values every day and, in every way, and are looking for others who feel the same way:
How will you make an impact in this role?
In this role, you'll be responsible for developing and executing engaging content marketing campaigns that drive qualified leads and increase brand awareness, resulting in improved website traffic, higher conversion rates, and increased sales. This means you will work closely with the Sales and Product Marketing departments to ensure alignment between marketing activities and sales goals, and to create content that effectively resonates with our target audience. You will create and manage a content calendar, write and edit various types of content (including blog posts, articles, website copy, and social media updates), and track and analyze content performance. You will report into the Director of Content Strategy
What will you be doing on a day-to-day basis?
At VersiTech, we transcend the traditional boundaries of a tech company. We’re innovators at heart, problem-solvers in action, and growth partners in spirit. Our legacy is a commitment to forward-thinking and customer centric solutions, tailored to our partners and merchants within the hospitality industry. In every solution we create and every service we offer, our ethos is clear — technology should not just be advanced but also accessible and user-friendly. We focus on building lasting relationships, deeply understanding the challenges our clients face, and fostering their success every step of the way.
VersiTech’s two product lines, BOLD Integrated Payments and Tonic POS Software, are meticulously crafted to meet the dynamic needs of modern businesses. Together, our product lines achieve a full sit-to-stand customer experience for restaurants, bars, nightclubs and others in the hospitality space.
Who We Are
We run on a rapidly growing and widely accepted business operating philosophy called, “EOS” (Entrepreneurial Operating System). In learning to utilize EOS, you will have the ability to drive growth and be an empowered decision maker, something that you can’t get in large, slow-moving organizations.
We strive to live our values every day and, in every way, and are looking for others who feel the same way:
- We are ALL IN: committing wholeheartedly to a single vision and focused to achieve success for ALL involved - our employees, our partners, our vendors, our communities.
- We are HUMAN: grounded in accountability, genuineness, and the strength of our relationships and different perspectives.
- We DARE TO BE DIFFERENT: embracing a culture of fun and approachability, prioritizing our partners and team members first.
How will you make an impact in this role?
In this role, you'll be responsible for developing and executing engaging content marketing campaigns that drive qualified leads and increase brand awareness, resulting in improved website traffic, higher conversion rates, and increased sales. This means you will work closely with the Sales and Product Marketing departments to ensure alignment between marketing activities and sales goals, and to create content that effectively resonates with our target audience. You will create and manage a content calendar, write and edit various types of content (including blog posts, articles, website copy, and social media updates), and track and analyze content performance. You will report into the Director of Content Strategy
What will you be doing on a day-to-day basis?
- Develop and implement a comprehensive content marketing strategy aligned with VersiTech’s overall marketing goals and target audience needs.
- Conduct in-depth research to understand our target audience, their pain points, and their content preferences.
- Create a content calendar that outlines content topics, formats, and publishing schedules.
- Produce high-quality, engaging content in various formats, including blog posts, articles, white papers, ebooks, infographics, videos, and social media posts.
- Collaborate with internal and external resources (e.g., subject matter experts, freelance writers, designers) to develop and produce content.
- Ensure all content is consistent with VersiTech’s brand voice, style guidelines, and SEO best practices.
- Manage content distribution across various channels, including our website, blog, social media platforms, email marketing, and industry publications.
- Optimize content for search engines (SEO) to improve organic visibility and drive website traffic.
- Conduct keyword research and incorporate relevant keywords into content.
- Monitor c
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