Account Supervisor, Healthcare Influencer Marketing

FleishmanHillard, a global communications agency, has an immediate opening for an Account Supervisor to serve as an influencer and social media specialist for our Health & Life Sciences practice. This position provides a fantastic opportunity for a passionate, proactive communications professional with strong communications, social media and influencer strategy experience to be part of a collaborative team across a range of healthcare clients. The ideal candidate will be instrumental in executing best-in-class work across growing accounts and have pharmaceutical or healthcare communications experience.

This candidate will be capable of envisioning, translating and incorporating influencer relations strategies into larger integrated marketing communications programs, including activation both online and offline, with influencers of all types and tiers. Our new team member will work with integrated teams across the firm to use influence to meet client objectives and grow revenue.

We recognize that diversity and inclusion benefit our agency, our clients, and the communities in which we work and live. To that end, we strongly encourage applications from women, people of color, members of the LGBTQ community, veterans, and individuals with disabilities. As part of our ongoing effort to be the world’s most inclusive agency, we are committed to seeking candidates who possess and demonstrate a profound interest in furthering our DE&I goals.

Qualifications

Candidates should have a minimum of 4-6 years of integrated marketing and/or communications experience at an agency working with healthcare, pharma, biotech or related accounts, including 3-5 years of hands-on influencer program strategy and execution.

Additionally, applicants should have:

• Demonstrated success in end-to-end influencer relations, including: strategic planning, identification, vetting, negotiation, creative and content direction, relationship management, measurement and analysis. Use of various influencer vetting and reporting tools required.  
• Ability to work collaboratively in a team setting: Must be a consummate team player who brings a passionate, positive, high-energy approach to client service and delivering results. Ideal candidate should possess excellent relationship skills; be a good listener; respect the expertise of others; and have ability to motivate and generate effective action from all levels of the organization. Candidate must have a spirit of continuous learning and curiosity.
• Intermediate integrated communications strategy development experience. Genuine curiosity and interest in moving audiences from awareness to engagement to action across a mix of communications platforms. Understanding of the role of owned, earned and paid media in an integrated communications or marketing plan and how influential voices best fit into it.
• Content planning and storytelling experience. Translate brand narratives into key messages for influencer content. Ability to plan and coordinate influencer-created content across a brand’s social + digital ecosystem and collaborate closely with third parties to bring that content to life.
• Understanding of various filters and benchmarks that make someone influential for a given brand, service, category or sector.
• Ability to give strategic direction to influencers whether organic, earned or sponsored and proven ability to collaborate with agency team, clients and influencers/their agents to ultimately produce high-performing content.
• Strong understanding of industry regulatory and promotional rules: Must understand the disclosure guidelines as set by the FTC and provide sound counsel to clients and influencers.
• Strong negotiation ability to achieve highest and best value exchange between client and influencer, and to manage other junior colleagues executing this process.
• Demonstrated organizational skills necessary to best manage process of influencer contracting/legal, invoicing/financial execution, and data collection related to influencer audience and post-specific metrics.
• Expertise in managing paid social programs. Understanding of paid social landscape including experience developing strategy and optimizing paid social programs related to amplifying and/or allow-listing influencer-created content. Candidates who know how to effectively build and target custom audiences and how to execute and analyze ad buys are preferred.
• Ability to analyze performance metrics: Candidate must be well versed in reporting and analysis best practices. Showcase ability to translate facts to insights to determine success and provide optimization