Director, Contraceptive Marketing

About CooperSurgical

CooperSurgical is a leading fertility and women's healthcare company dedicated to putting time on the side of women, babies, and families at the healthcare moments that matter most in life. CooperSurgical is at the forefront of delivering innovative assisted reproductive technology and genomic solutions that enhance the work of ART professionals to the benefit of families. We currently offer over 600 clinically relevant medical devices to women's healthcare providers, including testing and treatment options.

 

CooperSurgical is a wholly-owned subsidiary of CooperCompanies (Nasdaq: COO). CooperSurgical, headquartered in Trumbull, CT, produces and markets a wide array of products and services for use by women's health care clinicians. More information can be found at www.coopersurgical.com.

Job Summary:

The Director, Contraceptive Marketing is a key leadership role responsible for shaping the marketing strategy, ensuring effective communication, creating strategy, driving impact, enhancing sales teams and optimizing budgets for Paragard. The leader is responsible for creating and implementing the strategy for branding, promoting and selling Paragard to achieve corporate & division financial objectives. They will oversee all aspects of brand and product marketing and partner with our sales leaders (Sales strategy and execution) and our integrated marketing team (digital, content, events, PR).

 

 

Essential Functions & Accountabilities:

• Lead the development and execution of comprehensive global marketing strategies for our diverse product and service portfolio.
• Manage budgets effectively, optimizing marketing spend to maximize ROI, and promote a culture of marketing efficiency and impact.
• Drive marketing excellence in strategy development, product management, and communication efforts.
• Brand/Product launch experience.
• Development of category KOLs to drive strong HCP based Marketing and influence.
• Annual Business Plan development & successful championship to management.
• Successful partnership and creative campaign execution working with large advertising and public relations agencies.
• Strong strategic thinker willing to roll their sleeves up for flawless execution.
• Monitor key metrics and objectives to inform informed business planning.
• Developing and executing comprehensive marketing strategies that align with the organizations long term business goals.  Includes identifying growth opportunities, setting measurable objectives and ensuring the strategies are agile enough to adapt to changing market conditions. 
• Ensuring brand messaging across all marketing channels and touchpoints.  
• Conducting and analyzing market research to understand current trends, customer behaviors and competitive dynamics and using these insights to information marketing strategies and decisions. 
• Driving the direction of digital marketing and communication and executing with the global team.

 

Travel: 

The role will require minimal travel as needed for the business.

Qualifications

Knowledge, Skills and Abilities:

 

• Demonstrated ability to anticipate future consequences, create competitive strategies, and think strategically.
• Proven track record of making high-quality decisions based on analysis, experience, and judgment.
• Energetic and action-oriented, with a willingness to take initiative and seize opportunities.
• Strong leadership skills with the ability to communicate a compelling vision, inspire teams, and rally support behind strategic goals.
• Proficient in essential software tools, including Word, Excel, Access, and data management systems.
• Prior experience in leadership and mentoring roles within complex business environments is preferred.
• Strong language skills with the ability to write reports, create presentations, and effectively communicate with various stakeholders.
• Strong problem-solving abilities, capable of addressing practical challenges in a non-standardized environment.
• Demonstrated ability to adapt to changing circumstances and a continuous commitment to learning and growth.
• Analytics / performance management.
• Working and leading in a matrix environment.