Senior Director, Corporate Communications

Company Description
Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy, Reverb, or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

Salary Range:

$209,000.00 - $271,000.00

What’s the role?

We are looking for a Senior Director, Corporate Communications to join our Communications & Community team in Brooklyn. This person will establish and amplify Etsy’s corporate narrative so that all stakeholders understand who Etsy is, why we matter in the world, how we are differentiated, and where we are going. This is a role that is deeply involved in strengthening and protecting Etsy’s corporate reputation among some of its most important constituents.
 

To be successful in this role, the Senior Director, Corporate Communications will create new and compelling ways to deliver information to and engage external stakeholders through owned and earned channels. The leader will have an in-depth understanding of communications and will be able to develop strategies and programs that deliver measurable results.

This is a full-time position reporting to the Vice President, Communications & Community. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy.

This role requires your presence in Etsy’s Brooklyn Office once or twice per week depending on your proximity to the office. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub may be the first to be considered. Learn more details about our work modes and workplace safety policies here.

What’s this team like at Etsy?

The Communications & Community team at Etsy engages with all of our internal and external stakeholders. Through storytelling, media relations, marketing programs, and community programming, we elevate our sellers and their unique items. Our goal is to make people love shopping on, selling on, working at, or doing business with Etsy. This team is part of the larger Brand Marketing & Communications function within the Marketing org.

What does the day-to-day look like?

• Leading all aspects of Etsy’s corporate communications function, which includes communications related to our overall business strategy, product, tech, advocacy, impact, safety and marketplace policy, crisis and issues management, employer brand, and more.

• Setting a vision for the corporate communications team that defines success, key strategic objectives, and identifies priority storylines, outlets, and thought leadership opportunities

• Establishing and evolving Etsy’s narrative and ensuring that we speak with “one voice” across all of our communications touchpoints

• Acting as the steward for Etsy’s reputation and serving as crisis comms lead across a range of situations

• Directly working with reporters to secure, shape, and balance media coverage.

• Counseling Etsy execs on opportunities, risks, and overall positioning; preparing them for media interviews and speaking engagements

• Leading large announcements, and drafting communications materials, including press releases, blogs, and executive comms

• Working cross functionally with key partners, including investor relations, product marketing, trust & safety, policy, product, engineering, strategy & operations, HR and more to shape the company roadmap and ensure major efforts support and advance our strategic narrative.

• Collaborating with our community team to ensure we communicate with sellers in a way that is consistent with our corporate narrative

• Ensuring a consistent and strong approac