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Senior Analyst, Analytics

Publicis Groupe
New York City, United Statesfull_timeVerifiedPosted 1 Aug 2023
💰 $105,000/yr($70,000/yr$105,000/yr)

About the role

Company Description

PubW is a bespoke business unit set up to bring the full power of the Publicis Groupe together to support Walmart’s media and data needs. Through our Power of One model, we put Walmart at the center bringing together specialists in strategy, media investment, data, influencers, commerce, and content delivering a highly connected, purpose-led and collaborative approach for our clients. PubW’s mission is to help Walmart navigate a period of intense change, continually keeping them “one more step ahead”. This means challenging conventions, driving continual progress, and pushing the marketplace to keep Walmart at the forefront of the media industry. Our approach is grounded in using data and technology to connect with real people across the full funnel, ensuring that Walmart’s investment in media is directly contributing to innovative marketing experiences, driving brand and business growth.

Job Description

Senior Analysts form the foundation of the Analytics team. They pull and arrange data from a multitude of sources to feed business-improving insights, then build thoughtful presentations and reports that bring the story home to our clients. They work closely with their Manager to learn the most efficient and effective ways of wrangling with data and develop skills to become full-fledged story tellers.

Qualifications

  • B.A. or B.S., preferably in Mathematics, Statistics, Computer Science, Marketing/Advertising or related field
  • Experience working with large data sets or conducting quantitative analysis
  • Agency experience highly preferred
  • Knowledge of Digital Media, Marketing/Advertising industries highly preferred
  • Strong communication skills
  • Ability to speak and write professionally
  • Ability and comfort with presenting work by phone or within small groups
  • Proficiency in Microsoft Office software such as Word, Excel and PowerPoint
  • Ability to service clients, partners and internal stakeholders by understanding needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency
  • Knowledge of digital media metrics (Impressions, Clicks, CTR, CPM, etc.).
  • Knowledge of visualization tools like Tableau and Power BI
  • Knowledge of analytics tools and relational databases (Adobe Analytics, SQL, MS Access)
  • Advanced Excel skills (ability to work with macros, advanced formulas, pivot tables)
  • Knowledge of python and other programming languages are a bonus

Additional Information

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $70,000-$105,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

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Company

Publicis Groupe

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