Sr Product Marketing Manager, Consumer

At Early Warning, we’ve powered and protected the U.S. financial system for over thirty years with cutting-edge solutions like Zelle®, Paze℠, and so much more. As a trusted name in payments, we partner with thousands of institutions to increase access to financial services and protect transactions for hundreds of millions of consumers and small businesses.

Positions located in Scottsdale, San Francisco, Chicago, or New York follow a hybrid work model to allow for a more collaborative working environment.

Candidates responding to this posting must independently possess the eligibility to work in the United States, for any employer, at the date of hire. This position is ineligible for employment Visa sponsorship.

Overall Purpose 

The Sr. Product Marketing Manager, Consumer role, reporting to the Senior Director of Brand and Consumer Marketing, is responsible for developing and evangelizing a deep understanding of our target consumer segment/s to inform all Product Marketing, Partner Marketing, Communications, Product Development and Sales efforts – advocate for the voice of the consumer to drive awareness and transactions. 

Essential Functions  

• Leads development and execution of all consumer research efforts in partnership with Research and third-party vendor to continually optimize product positioning. 

• Derives key consumer insights from research and other inputs (i.e., competitive intelligence, partner inputs, etc.), package and socializes with relevant internal and external stakeholders. 

• Develops, manages and evangelizes consumer narrative/story; working with Communications and executive leaders as needed. 

• Develops and maintains consumer value proposition/s, messaging framework and guidelines. 

• Owns and evolves consumer journey maps, developing key messaging and marketing assets for each key touch point. 

• Develops consumer segmentation and needs assessment to identify gaps and opportunities in value proposition/s. 

• Partners with Product to ensure their research and roadmap focuses on the needs of our target consumer segment/s. 

• Partners with Product/UX to provide input into the consumer experience, copy/messaging, FAQs, etc.  

• Develops Go-to-Market (GTM) strategy and plans to launch new product features and c