Marketing Lead, Developer Marketing

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

The Marketing team at Snap articulates and brings to life who we are as a brand, why we exist, who we serve, and what value we have to offer. They are on a mission to build a best-in-class international marketing organization. With functions spanning creative and marketing, strategy, consumer insights, and marketing operations, the team enables and activates marketing initiatives across the entire Snap Inc. ecosystem.

We’re looking for a Marketing Lead, Developer to help grow and engage Snap’s AR developer community. In this role, you’ll lead projects and campaigns that increase awareness, inspire creative developers, and drive adoption of Snap’s AR tools—particularly Lens Studio and Spectacles.

You’ll develop and execute marketing strategies in close partnership with cross-functional teams across Developer Relations, Product Marketing, Comms, Insights, and Social. You’ll own programs from concept to delivery, and help shape how Snap supports, celebrates, and retains our developer audience globally.

This role reports to the Global Director of Developer Marketing and plays a key part in Snap’s AR strategy.

What you’ll do: 

• Lead Developer Campaigns: Own the strategy and execution of marketing initiatives that showcase AR developers, amplify community stories, and drive platform usage.

• Execute Go-to-Market Programs: Support product launches and feature updates with developer-facing communications and creative, working closely with Product Marketing.

• Solve for Community Needs: Analyze insights and trends to identify growth opportunities, diagnose gaps, and deliver smart, scalable solutions that benefit Snap’s developer ecosystem.

• Collaborate Cross-Functionally: Partner with Developer Relations, Product, Social, Comms, and Creative teams to ensure cohesion across touchpoints.

• Champion the Developer Perspective: Bring authentic developer voices into storytelling, content, and campaign planning—elevating real creators in the ecosystem.

• Create with Cultural Relevance: Ensure that campaigns speak the language of developers while connecting to broader trends across AR, technology, and creativity.

• Deliver with Excellence: Own timelines, deliverables, and outcomes—managing agency partners or contractors as needed to bring campaigns to life.

• Drive Measurement and Learnings: Define success metrics, report performance, and identify ways to continuously improve future marketing efforts.

• Drive XFN Alignment: Build strong relationships across Snap’s orgs to coordinate resources, resolve ambiguity, and ensure shared success across product, marketing, and developer goals.

Minimum Qualifications:

• 8+ years of relevant marketing experience, with at least 1–2 years in B2D, product, or community marketing

• Demonstrated ability to lead complex, cross-functional projects from strategy through execution

• Strong strategic thinking, with the ability to evaluate nuanced challenges and propose smart, actionable solutions within a team or project scope.

• Passion for developer ecosystems, creative technology, and AR/VR/XR innovation.

Preferred Qualifications:

• Experience launching products or campaigns targeting technical or creative developers

• Familiarity with developer communities, including AR creators, engineers, or digital artists

• Strong storytelling skills—able to connect product value with community outcomes

• Excellent collaboration and commu