Digital Marketing Manager (Maternity Cover)

About GTT

GTT provides secure global connectivity, improving network performance and agility for your people, places, applications, and clouds. We operate a global Tier 1 internet network and provide a comprehensive suite of cloud networking and managed solutions that utilize advanced software-defined networking and security technologies.

We serve thousands of businesses with a portfolio that includes SD-WAN and other WAN services, internet, security, and voice services. Our customers benefit from a customer-first service experience underpinned by our commitment to operational excellence. For more information on GTT, please visit www.gtt.net.

Role Summary

The Digital Marketing Manager will be responsible for driving strategy, ideation, execution, and optimization for Marketing Automation and Digital Marketing programs. In this role, they will create, improve, and implement processes and systems related to marketing productivity, driving best practices in marketing automation, managing data governance across our systems, and uncovering analytics to drive business results.

The person in this role must be results-driven and will be responsible for creating processes in support of measuring and improving marketing KPIs. This position will work cross-functionally to meet our marketing technology goals, automate manual processes, improve database integrity, and achieve business objectives through digital and paid media channels.  This role is a temporary maternity cover position.

Responsibilities:

• Ideate on and execute Marketo campaigns & email sends
• Extract key learnings from campaigns to share with the broader team to improve future campaign performance
• Manage, maintain, and optimize Marketo processes to establish best practices and drive cross-functional adoption
• Identify opportunities to automate manual processes with Marketo and other business systems
• Provide support for internal Marketo users and troubleshoot issues
• Improve the health of Marketo’s database by managing list upload and data cleansing efforts like normalization and deduplication
• Facilitate the integration of third-party tools and software with Marketo
• Own database segmentation and tagging efforts for tailored program messages for targeted audiences across specific business segments, industries, and purchasing roles
• Support essential marketing automation initiatives such as lead scoring and lead nurture
• Support ABM efforts with account-related data augmentation and segmentation from Marketo, Demandbase, CMD, and other systems
• Audit, improve, and optimize our digital channels including paid search, paid social, and retargeting

Skills:

• Ability to communicate across a variety of experience levels
• Solid analytical skills and a strong understanding of technical concepts
• Attention to detail with the ability to manage multiple priorities simultaneously
• Strong project management capabilities, including the ability to accurately specify project timeframes, dependencies and risk factors
• Data stewardship skills including data manipulation in MS Excel
• Knowledge of front-end web development, including HTML, CSS, and Javascript