MarTech Technical Architect

Introduction:

Very Good Ventures is a global consultancy that delivers clients elegant solutions using disruptive technologies. At VGV, we believe that building very good technology starts with a culture of excellence, collaboration, humility, and openness – and of course, have a very good time while doing it.  We place our company values and culture at the forefront of everything we do. 

Rising to prominence as the foremost Flutter experts, VGV is at an exciting stage of growth as we expand our global presence and our range of strategic services. Our mission is to lead the most influential companies through new digital frontiers and improve the relationship between technology and those that create, manage, and experience it. VGV’s client roster spans industries, including Toyota, Google, Dow Jones, JSX, Betterment, and Norwegian Cruise Lines. 

People come to work at VGV to solve challenging problems with the newest technology, alongside some of the best talent in the industry, and in a culture that remains steadfastly dedicated to its employees.

MarTech Technical Architect

Location: Europe, United States or Latin America (Remote)

Position Overview

As a MarTech (Braze, primarily) Technical Architect, you will be both a strategic advisor and a hands-on builder. You will design and implement cutting-edge CRM and growth marketing solutions, bridging the gap between marketing goals and technical execution.

From mapping lifecycle strategies to writing the Liquid, building the data flows, and coding the integrations, you will empower clients to achieve high-velocity, deeply personalized, and data-driven customer engagement. This role is equal parts architect, engineer, and strategist — perfect for someone who thrives on seeing strategy come to life through execution.

Role Objectives

• Partner with clients to architect and implement scalable MarTech solutions that drive growth and customer lifetime value.
• Roll up your sleeves to build, integrate, and optimize across SDK/API connections, campaign automation, and personalization logic.
• Act as the bridge between marketing, product, design and engineering, ensuring strategies translate into reliable and future-ready platforms.
• Develop frameworks, playbooks, and reusable assets that elevate VGV’s MarTech practice and deliver premium outcomes for clients.
• Build, QA and launch campaigns, teaching teams the most effective way to adopt the most advanced technological features, automation capabilities and personalization strategies. 
• Leverage HTML and other technologies to code email, in-app messages, content cards and other communications for launch, including coding modular design systems for owned-channel messaging. 

Key Responsibilities

Strategy & Architecture

• Translate client growth goals into technical solutions across CRM, CDP, and analytics platforms.
• Design scalable data models, workflows, and integrations to support advanced lifecycle marketing.
• Conduct solution reviews and provide forward-looking recommendations on architecture, tools, and process.

Hands-On Engineering

• Deploy complex campaigns, Canvases, and automations in platforms like Braze.
• Use HTML and other mobile-responsive coding to prepare modular channel systems for launch.
• Write Liquid, Connected Content and personalization logic to enable 1:1 customer experiences.
• Implement SDKs and APIs, set up event tracking, and ensure clean, reliable data flow across systems.
• Troubleshoot technical issues, debugging and delivering solutions directly.

Growth Enablement

• Partner with marketers and product managers to launch new lifecycle campaigns, from experimentation to scale.
• Build onboarding and enablement materials so clients can independently operate their platforms.
• Deliver workshops and training that combine technical depth with practical marketing applications.

Innovation & Optimization

• Identify opportunities to optimize performance, speed, and personalization at scale.
• Stay current with emerging MarTech capabilities and integrate new tools where they deliver measurable client value.
• Champion experimentation and test-and-learn approaches that drive both short-term wins and long-term growth.

Culture & Mentorship

• Mentor teammates in growth engineering best practices, code quality, and problem solving.
• Share knowledge, contribute to reusable playbooks, and foster VGV’s culture of collaboration and curiosity.

Qualifications