Head of Paid Marketing

Marketing at Wealthfront is a fun, nimble team with ambitious goals to drive business results. We’re looking for a Head of Paid Marketing to lead the paid marketing team. Your goal will be to drive client and asset growth for the business  through the development and execution of full-funnel paid acquisition strategies, which includes both optimizations in our core performance channels and expansion into new experimental opportunities. The ideal candidate is an exceptionally strong strategic thinker and planner, someone who defines the big picture view, while also maintaining a clear view on the details; they are a strong people leader who drives executional excellence, offers clear guidance and motivates people to consistently grow and scale their impact; they are well-versed in quantitative and qualitative marketing analytics and can build a culture of insight-driven decision making. 
You will lead a seasoned team of growth and performance marketers, as well as manage external agencies and contractors. You will also partner closely with leaders across Data Science & Engineering, Product Marketing, Lifecycle Marketing, Consumer Research and Creative to deliver on our goals. 
This role sits on the marketing leadership team and reports directly into the Head of Marketing. We’re a remote friendly team and open to candidates from both the US and Canada.

Responsibilities

• Lead the paid marketing team to define a strategic roadmap that balances incremental optimizations, opportunities to scale, and new channel experimentation 
• Mentor and build a growing team of performance marketers at different stages in their careers to design, execute and optimize campaigns across channels (podcasts, video, paid social, search, affiliates, OOH, partnerships)
• Develop a deep understanding of the customer journey for our products, including where and how different media channels fit into that journey
• Drive the paid marketing budget and forecasting process for new clients and assets across channels
• Partner with Analytics, Data Science & Engineering to refine our attribution models and reporting to deliver clear, measurable results 
• Clearly communicate our paid marketing strategy, performance and insights to cross-functional and executive teams on a regular basis
• Act as a direct interface with various media and marketing vendors (agencies, platforms, tools), owning responsibilities including payments, onboarding, reporting and analysis

Qualifications

• 10+ years of performance marketing experience in a B2C environment (consumer tech experience with a high growth company is a plus)
• 5+ years people management experience, including hiring, mentoring and organizational design
• Strong understanding of both Brand building and DR performance marketing; and how the two approaches work together over time
• Knowledge of industry trends and innovation in paid media, tracking, analytics and research
• Experience leading and developing growth strategies across channels and audiences, with a heavy focus on digital (connected TV, online video, paid social, search, affiliates, audio, native)
• Experience driving mobile app adoption, including paid installs, app store optimization and other key strategies (paid and organic)
• Balanced strategic, analytical and operational thinker; SQL knowledge a plus
• Thrives as a self-starter in fast paced environments
• Personal finance knowledge/experience is a big bonus, but not required
• Bachelor's degree or higher

Estimated annual salary range: $190k - $240k USD, plus Equity.Plus benefits including medical, vision, dental, 401K plan, generous time off, parental leave, wellness reimbursements, professional development, employee investing discount, and more!
Everyone across the financial spectrum deserves to live secure and rewarding lives. In order to successfully serve clients across the United States, the Wealthfront team is focused on hiring team members with a diverse range of backgrounds, experiences and perspectives. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

About Wealthfront
Wealthfront started with the ambition to transform the investment advisory business, with the goal to unlock access to high quality investment advice for millions who were underserved by the traditional institutions. We built the first automated investment product that allows you to invest in a personalized portfolio of thousands of companies in seconds for a remarkably low fee; we then expanded into banking which made it remarkably easy for people to automate their finances end-to-end and eliminated the ha