Marketing Manager, Principal
First AmericanAbout the role
Who We Are
Join a team that puts its People First! Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For® list for eleven consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.What We Do
First American is looking for a Marketing Manager, Principal to join the Strategic Technology Division on the Endpoint team. You will help evolve our audience, and messaging strategy to support the rollout of our proprietary title and settlement workspace across a diverse internal audience spanning multiple divisions.The ideal candidate is a strategic, insight-driven storyteller who excels at translating complex capabilities into compelling narratives for different audiences. You'll partner closely with research, product, and division stakeholders to shape how the workspace is understood and adopted as it continues to evolve.
*We are open to remote candidates for this role
Reporting to the Director, your responsibilities will include:
Owning and evolving workspace narrative and messaging strategy, ensuring alignment with product strategy, audience needs, and business priorities
Developing a deep understanding of audience mindsets across divisions and tailoring messaging and storytelling approaches to support adoption and understanding
Developing and maintaining messaging frameworks that guide feature communications, storytelling assets, and audience-specific positioning
Creating and maintaining a centralized library of always-updating narrative resources, including: messaging frameworks, talking points, feature benefits, monthly reports, demos, and success stories
Working closely with cross-functional teams and broader marketing team, to ensure unique audience and messaging needs are understood and can inform high-level strategy
You'll come to our team with:
7+ years of experience in marketing, brand strategy, communications, or a related discipline
Strong audience insight and ability to identify nuanced differences in customer needs, motivations, and mindsets
Demonstrated expertise in communications and narrative strategy, ideally in the tech space
Exceptional writing and storytelling skills, with the ability to translate complex concepts into clear, compelling narratives for a variety of audiences
Deep collaborative sensibility, with the ability to build trust, create alignment, and influence outcomes across a broad range of partners and teams
Ability to excel in a fast-paced, rapidly evolving environment
Ability to work as an IC, with interest in people management long-term
This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location.
** Note that the following statements only apply to candidates who will be working
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