Director of Sales & Business Development
tastytradeAbout the role
Company Name: tastyfx
Role: Director of Sales & Business Development
Location: Chicago, IL -- Hybrid (3 days/week in office)
Licensure: Series 3 + Series 34 (must be willing to obtain if not currently held)
The Director of Sales & Business Development owns tastyfx's commercial growth strategy, with primary focus on new client acquisition and market share expansion in the $500M US retail forex market. This role leads both retail client acquisition and emerging institutional/corporate business development, directly competing against FOREX.com and OANDA for high-value traders and introducing broker relationships.
This is a player/coach role, where you'll personally develop and close high-value opportunities while building and leading a team capable of scaling our acquisition engine. Success in this role directly impacts tastyfx's revenue trajectory and strategic position within IG Group's North American portfolio.
What You’ll Do:
New Business Acquisition (Primary Focus)
- Own new funded account targets through coordinated sales-marketing efforts and direct business development
- Personally develop and close high-value accounts ($50k+ deposits) and corporate/institutional relationships
- Build outbound prospecting motion targeting active traders at competitor platforms
- Identify and convert introducing broker, API partner, and affiliate relationships
- Develop competitive positioning and sales materials to win against FOREX.com and OANDA
Team Leadership & Development
- Lead and develop a team including Premium Client Manager, Business Development, and Client Acquisition associates
- Implement sales playbooks, pipeline management, and performance accountability
- Build team capability to independently handle client lifecycle from prospect to active trader
- Hire and develop talent to scale acquisition capacity
Revenue Growth & Strategic Partnerships
- Maximize application-to-funding conversion through systematic funnel analysis
- Drive adoption of premium offerings (Prime, MT5, Zero+) among new and existing clients
- Coordinate with tastytrade leadership on cross-sell opportunities and ecosystem integration
- Execute 2-3 strategic business development initiatives per quarter with defined metrics
Who You Are:
- Required: Bachelor's degree
- 5+ years in financial services sales with proven track record of exceeding new business targets in forex, futures, or brokerage
- Licensure: Series 3 and 34 (must be willing to obtain if not currently held)
- Direct experience acquiring and closing high-value clients ($100k+ accounts) and/or institutional relationships
- Demonstrated ability to build outbound sales motion—not just manage inbound leads
- Strong understanding of retail trading lifecycle: account opening, funding, platform adoption, retention
- Experience managing sales teams with clear pipeline discipline and performance accountability
- Relationship-building skills spanning retail traders, corporate clients, and strategic partners
- Proficiency with MetaTrader platforms, TradingView, and CRM systems
Company Perks + Benefits:
- Performance Bonuses
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