Digital Marketing Analyst - Social Media

Who we areBixal is a mission-driven, woman-owned small business determined to improve people's lives through human-centered strategies and transformative technologies, with a firm belief that everyone has the right to an effective government.   We deliver on this belief by partnering with leading Federal agencies to design, develop, and deliver powerful customer experiences through holistic digital product solutions and strategic communications initiatives––bringing a high standard and unique creative energy to our clients––and our wonderfully diverse culture is what makes it all possible.   Bixal unites different people with different perspectives from all over the world! We provide our team with an open and empowered environment where collaboration thrives and solutions flourish. 
LocationThis role can work remotely from anywhere in the USA. You must be legally authorized to work in the US.  Bixal does not provide visa sponsorship.  
What will you do?We are looking for an experienced Digital Marketing Analyst to join our growing team of experts. A successful candidate will turn data into information, information into insight, and insight into decisions for government stakeholders. The ideal candidate will be highly skilled in all aspects of digital marketing analytics - including monitoring online marketing trends, tracking campaign performance, creating data visualizations and presenting insights and findings. They must have strong analytical skills and be able to transform the business needs of clients into products related to digital marketing and communications performance measures.  
The Digital Marketing Analyst should have the ability to serve as a sole data analyst on a cross-functional team of other marketing and communications strategists, digital campaign managers, business analysts, web developers, UI/UX designers, subject matter experts, trainers, and project managers. Candidates are expected to be an expert in at least one leading software used for data collection and dashboarding. The right candidate will be excited to positively impact millions of people globally by infusing their knowledge into the Federal government and/or USAID’s website, marketing and communications processes.
Important noteThis is a full-time proposal position contingent on contract award.

Responsibilities

• Providing expertise on social media analytics, user experience, data analysis and reporting
• Working with cross-departmental teams to maintain current product line content, press releases, promotional campaigns, e-blasts, and web projects
• Leveraging user behavior data and SEO best practices to optimize content and user experience
• Analyzing campaign data and audience segments to provide recommendations for social media and email marketing strategy
• Collecting and analyzing customer, marketing and web behavioral data
• Testing communications campaigns, analyzing key metrics and identifying opportunities to improve performance
• Providing subject matter expertise regarding digital marketing analytics across multiple channels such as email, social media, ads and search engine optimization (SEO)
• Creating dashboards, data visualizations and campaign / website performance reports including sitewide customer behavior, navigation behavior, and potential UX improvements
• Monitoring and analyzing digital media and marketing trends
• Developing learnings from analyses, including actionable insights and recommendations
• Communicating and presenting to colleagues, senior managers and clients
• Training clients in the appropriate use of data for decision-making, including socializing digital marketing analytics across Federal and international entities
• Working with the Practice Area Lead to share exemplars, methods, and best practices across Bixal

Qualifications

• Deep knowledge of digital marketing across social, display and programmatic platforms
• Demonstrated capacity to learn new analytics tools with ease
• Strong analytic skills with the ability to collect, organize, analyze and disseminate significant amounts of information with attention to detail and accuracy
• Experience with ETL tools
• Experience supporting and working with cross-functional teams in a dynamic environment
• Strong communication and presentation skills
• We are looking for a candidate with a bachelor’s degree and 4+ years of experience in an analyst role, or a commensurate combination of education and experience. 
• Experience developing BI solutions with leading industry tools such as Looker Studio, Power BI, Tableau, etc.
• Experience writing SQL code
• Experience with CX dashboarding using Sprinklr

Perks & benefitsCompetitive base salaryFlex hoursWork from home flexibility401K with matching incentiveParental