SVP & Director, Marketing Strategy and Engagement, Random House Publishing Group (Hybrid)

SVP & Director, Marketing Strategy and Engagement, Random House Publishing Group (Hybrid)

 

Penguin Random House, the world’s leading trade book publisher, is seeking a dynamic and visionary SVP & Director of Marketing Strategy and Engagement to join the prestigious Random House Publishing Group. This role is a unique opportunity to lead an interdisciplinary marketing team that spans title marketing, audience development, consumer engagement, insights and analytics, marketing operations, media buying, advertising performance, and creative teams such as design and copy.

 

As the SVP & Director, you will report directly to the President of the Random House Publishing Group and collaborate closely with sales, publishing, editorial, publicity, finance, and strategy teams. Your mission is to drive innovative marketing strategies and campaigns that amplify the voices of the world’s most acclaimed storytellers, thought leaders, and innovators across a diverse portfolio of more than 20 imprints, including Ballantine Books, Bantam, Dell, Delacorte Press, Del Rey, Inklore, Random House Worlds, The Dial Press, Modern Library, One World, and many more.

 

Join us at Penguin Random House and be at the forefront of shaping the future of book marketing, driving engagement, and inspiring readers around the world. Apply now to become part of a team that celebrates creativity, innovation, and the power of storytelling.

 

This hybrid position includes occasional in-office/in-person responsibilities such as attending sales conferences, author and agent meetings, and conventions. We will consider candidates who can work from a commutable distance to our offices at 1745

Broadway, including the tri-state area (NJ, CT, & PA).

 

The Role:

 

• Campaign Leadership: Direct the creation and implementation of marketing and branding campaigns for over 700 titles annually, spanning all adult trade categories such as fiction, non-fiction, cookbooks, illustrated lifestyle books, spirituality, self-help, health, and Christian literature.
• Team Management: Oversee a large, multi-disciplinary team of marketers, ranging from early career professionals to experienced directors, fostering a culture of creativity, collaboration, and excellence.
• Strategic Collaboration: Work closely with Publicity and key stakeholders (Publishing, Editorial, Sales) to develop integrated marketing strategies that drive sales and enhance brand presence.
• Budget Oversight: Manage a substantial annual marketing budget, ensuring effective allocation for title marketing campaigns, coop, freelancers, consultants, marketing tools, and resources.
• Stakeholder Engagement: Guide and actively participate in marketing and sales meetings, and engage with authors, agents, and other business partners to ensure cohesive and impactful marketing efforts.

 

The Essentials:

 

• Extensive Experience: At least 10 years of experience in book marketing management, with proven leadership and supervisory capabilities.
• Creative Vision: Demonstrated ability to develop and execute strong creative and brand-building strategies across multiple fiction and nonfiction categories.
• Campaign Expertise: Expertise in designing and implementing integrated marketing campaigns, including traditional media, paid social, programmatic, and search advertising.
• Analytical Mindset: Strong analytical skills to optimize marketing efforts for maximum ROI and to develop precise audience insights and targeting strategies.
• Innovation: Proven track record of conceiving and executing innovative consumer-facing marketing campaigns that stand out in the marketplace.
• Industry Knowledge: Comprehensive understanding of both established and emerging marketing practices within the publishing industry and related sectors.