Vice President of Sales and Marketing

Description

Ryan Lawn & Tree has been a trusted name in lawn and landscape care since 1987. We pursue our mission of serving God, helping people, and creating opportunities one landscape at a time. Our team of experienced professionals provides comprehensive services, including lawn care, tree care, pest control, irrigation installation/service, and landscape maintenance including design and build. We are dedicated to delivering exceptional results and are proud to be 100% employee-owned.

The Vice President of Sales and Marketing is responsible for leading and overseeing all sales and marketing activities at Ryan Lawn and Tree. This position will play a pivotal role in driving revenue growth, expanding market share, and ensuring customer satisfaction. The ideal candidate will be a competitive, seasoned, leader with a proven track record of success preferably in the lawn and landscape industry.

Key Responsibilities

• Develop and implement effective sales and marketing strategies and tactics to achieve revenue targets and drive business growth.
• Recruit, hire, train, and develop a high-performing sales and marketing team. Provide ongoing coaching, mentorship, and support to ensure team success company-wide.
• Build and maintain strong relationships with clients, fostering customer loyalty and satisfaction.
• Leverage Salesforce and other tools to streamline sales processes, improve efficiency, and maximize return on investment.
• Identify and implement opportunities to improve the marketing-sales-production cycle, reducing friction and enhancing customer experience.
• Conduct market research and competitor analysis to identify existing business opportunities, new business opportunities, and stay abreast of industry trends.
• Monitor and analyze marketing to sales performance metrics to track progress and identify areas for improvement.
• Engage with Sales and Marketing teams and activities company-wide requiring travel to all Ryan locations.
• Foster a positive and collaborative team culture that encourages innovation and high performance. Use the Level 5 Sales Training to promote uniformity in processes and create value for our customers.
• Lead the development and implementation of sales and marketing budgets that align with the company's strategic priorities.

Requirements

• Bachelor's degree in business, marketing, or a related field.
• Minimum of 10 years of experience in senior sales leadership roles with a preference towards the lawn and landscape industry.
• Proven track record of consistently achieving sales targets and driving revenue growth.
• Strong understanding of sales processes, customer relationship management systems (preferably Salesforce), and marketing best practices.
• Excellent communication, interpersonal, and leadership skills.
• Ability to adapt to a fast-paced environment and manage multiple priorities.

Preferred Qualifications

• Experience in scaling a sales organization from a regional to national level.
• Knowledge of the lawn and landscape industry, including services, pricing, and market dynamics.
• Experience with Salesforce and other sales and marketing enablement tools.
• A passion for providing exceptional customer service and building strong relationships.

Why Work at RYAN? RYAN is a proven leader in the lawn and landscape industry, renowned as one of the highest-quality lawn and tree companies in the nation. Our rapid and sustained growth continues to provide advancement opportunities for employees who excel in their careers. We are a non-smoking and EEOC-compliant company and offer an excellent benefits package, including:

• Opportunities for growth
• Health Insurance
• 401k with company match
• Dental/Vision and more
• 100% Employee Stock Ownership Plan
• 11 Paid Holidays
• 17 Days Paid Time Off