Senior Manager, Category Promotions & Coupon Planning & Execution

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

CVS Health has a powerful purpose – “Bringing our heart to every moment of your health.” To enable this purpose, we have several initiatives, existing and new, that are re-inventing pharmacy and enabling better health outcomes. In the Merchandising Organization, we support our company’s purpose and our Pharmacy and Consumer Wellness vision to be America’s most trusted health, wellness, and pharmacy care partner, delivering differentiated omnichannel experiences and meeting consumers where they are.

As the Senior Manager of Category Promo & Coupon Planning & Execution, you will use your leadership skills to build strong relationships with partners in multiple business units to design, influence, and implement strategies that positively impact the company, and our promotional strategy for your divisional merchandising team, partnering closely with our Senior Managers in Pricing Planning & Execution and our Senior Managers in Promotion Optimization. You will partner with select Category Managers and Assistant Category Managers to provide optimal promotional strategies that drive consumer behaviors and ensure profitable bottom line financial accountability for CVS Health. In your role, you will build significant value for the enterprise by leveraging your creative thinking to elevate our consumer experience and drive consumers to our stores for their everyday shopping needs.

 You will impact our business in the following ways:

• Participate in divisional merchandising strategy sessions and implement go-to market monthly promotional strategy outcomes to deliver customer and business goals by executing against cross-functional operational plans and key milestones.
• Builds category-level bi-weekly promotional plans deliver on event criteria, themes/claims, or strategically pre-defined category promo KPIs, as established based on the impact promotion has for that category relative to other categories.
• Builds category and branded coupon offer pools that support category-level ad plans and drive customer engagement (share of wallet) and deliver unit lift incremental to base regular/promotional unit forecast & plan.
• Ensures brand-level promo and coupon plans drive unit lift and profitable sales growth in a win-win fashion for CMs and vendors while identifying and addressing funded promo/coupon plans that may be suboptimizing CVS total and category level promotional KPIs, especially given yellow-tag and store labor constraints.
• Support CMs in aligning vendor promo submissions/ideas with category guardrails and maximizing the unit-driving impact of scan backs and coupon MD funding.

 Primary Job Duties & Responsibilities:

Strategic Planning-

• Establishes clear, prioritized activity roadmap that successfully delivers the company’s ambitions, including changes in promotional strategy, or processes across our ecosystem, with appropriate collaboration across multiple stakeholders.
• Identifies portfolio of participating categories, brands, and programs for mass market promotions and personalized coupons based on projected impact – leverage category & deal/offer level reporting re: category buyers, promo sales & margin lift, promo unit & trip lift, category redeemers, coupon redemption rate, redeemer penetration, sales/units/trips/margin from redeemers, etc.
• Develops category ad block and personalized coupon deal/offer pools and evaluates branded/store brand deal/offer submissions, using impact projections to approve/reject category and branded deals and offers given projected outcomes (e.g., promo sales & margin lift, unit & trip lift, buyers, redeemers, redemption rate, MD investment, unit lift, etc.)
• Proficiency in working with data to develop measures and metrics that yield actionable insights to business owners, and lead / conduct / support first-level analyses to identify underlying drivers of new trends.
• Ability to drive efficient and effective planning processes by implementing and upholding a strong project management discipline across boundaries.
• Ability to influence at all levels – up to and including cross-functional SVPs. Excellent written and oral communication skills-strong presentation skills required.
• Assigns appropriate timelines and accountabilities for items, e