TikTok Shop - Business Communications Manager

About the team

The Global E-Commerce Business Communications Associate will work closely with the ecommerce business teams and media corporate functional teams.



1. Business Communication Needs Assessment & Liaison

- Act as the bridge between business teams and the PR function by translating business needs into clear, actionable PR requests.

- Ensure communication efforts are closely aligned with business priorities and deliver measurable impact for key initiatives.



2. Content Review

- Serve as the gatekeeper for reviewing all external-facing business communication materials.

- Identify and flag materials that require additional review from Communication teams to ensure alignment with communication principles.



3. Brand & Content Strategy

- Support the development of business narratives at both category and platform levels to shape TikTok Shop’s brand positioning.

- Maintain the data repository and review process for externally shared business data requests, ensuring accuracy and consistency.

- Manage a centralized “Success Stories Hub” to showcase high-quality TikTok Shop success cases for media, partners, and other stakeholders.



4. Process Development, Gap Identification & Training

- Identify communication review process gaps and design effective workflows to address them.

- Develop and deliver training programs to improve team awareness, understanding, and adoption of communication processes and best practices.