(Senior) Content Manager (all genders)

<h2 id="anstellungsdetails">Anstellungsdetails</h2> <p>Permanent contract, full-time, Remote or Cologne / Darmstadt / Düsseldorf</p> <h2 id="info">Info</h2> <h2 id="who-we-are">Who we are</h2> <p>We operate the international of Kaufland: Several thousand sellers and millions of products make us one of the fastest growing online marketplaces. Ours is a dynamic corporate culture that merges a start-up mentality with the opportunities offered by a large corporation. We combine knowledge and many years of experience in e-commerce with flat hierarchies and a highly motivated team. </p> <p><strong>We love flexibility!</strong> We offer you the best environment to work in a flexible and focussed way: You get to decide whether you want to work in one of our offices in Cologne // Darmstadt // Düsseldorf, but also have the opportunity to work remotely (within Germany) and choose the best of both. We want to offer you the most attractive workplace in e-commerce and maximum flexibility for your personal work-life balance. </p> <p>Day by day, our development team of about 350 experts pursues the goal of creating the best possible customer shopping experience for our online marketplace. To enrich the lives of our customers, we collaborate in cross-functional teams. Learn about how they are structured and more details about our product areas here: .</p> <h2 id="aufgaben">Aufgaben</h2> <h2 id="your-tasks--this-is-what-awaits-you-in-detail">Your tasks – this is what awaits you in detail</h2> <ul> <li>You bring our content strategy to life and align it with our brand voice, business goals, and customer needs. This includes mapping out content journeys and setting content goals that drive informed decision-making</li> <li>You bring the right content to the right people, in the right place, at the right time - that includes content types and forms</li> <li>You foster a user-centric approach throughout the content creation process</li> <li>You ensure all content is search engine optimized and adheres to best practices for online discoverability. Together with our SEO specialists, you monitor and adapt to changes in SEO algorithms to maintain high visibility in search results</li> <li>You conduct market research to understand customer needs (B2C &amp; B2B), market trends, and competition</li> <li>You take over responsibility for your content’s success and facilitate growth - that includes analyzing and reporting on the performance and making recommendations for improvement</li> <li>Optimize content discovery and accessibility by working with internal systems and teams.</li> <li>Analyse and utilize data to make informed decisions with the goal of improving content conversion.</li> <li>Analyse customer needs using frameworks such as jobs to be done, expand our customer data and develop new measures to optimize our content</li> </ul> <h2 id="profil">Profil</h2> <h2 id="your-profile--this-is-what-we-expect-from-you">Your profile – this is what we expect from you</h2> <ul> <li>You hold a degree in Marketing, Communications, Journalism, or a related field</li> <li>You are an expert in content marketing principles, SEO, and digital marketing trends</li> <li>You excel with exceptional written and verbal communication skills, with an ability to convey complex concepts in a clear and concise manner</li> <li>You have an analytical mindset with the ability to derive insights from data and adjust strategies accordingly</li> <li>Experience in using data-driven insights</li> <li>A sense of how to structure and write copy for online marketplace</li> <li>A talent for getting to the heart of complex subjects and explaining them simply through creative and impactful copywriting</li> <li>You are a creative thinker with a passion for innovation and staying ahead of industry trends</li> <li>You are fluent in spoken and written German and English</li> </ul> <h2 id="benefits">Benefits</h2> <h2 id="what-we-offer">What we offer</h2> <ul> <li><strong>Create your own work-life balance:</strong> Work remotely or at one of our locations in Cologne, Darmstadt, Düsseldorf!</li> <li><strong>Diversity and variety:</strong> An international environment with talents from over 55 different nations creates innovative and exciting perspectives</li> <li><strong>Do you want to move to Germany?</strong> No problem – we offer you an attractive relocation package to give you a smooth start.</li> <li><strong>Power meets dynamic:</strong> Flat hierarchies and start-up mentality meet the power of a big corporate group, providing you an agile and secure working environment</li> <li><strong>Free choice of hardware:</strong> MacBook or Lenovo Linux, it's up to you</li> <li><strong>We are team players:</strong> Our strong bond extends beyond our own team: we stay connected thanks to our many internal offerings, such as our digital onboarding program, our all-hands meetings and regular team and company events</li> <li><strong>The future is digital:</strong> Develop the e-comm