Senior Field Marketing Manager
Cornerstone ResearchAbout the role
Senior Field Marketing Manager
This role is Remote, United StatesCornerstone is looking for a Sr. Field Marketing Manager to join our Field Marketing team. We are looking for a creative, driven integrated campaign manager to focus on building compelling, marketing campaign activations that create qualified pipeline for both new logo acquisition and expansion opportunities within the base.
If you are looking to repeat the same buzzword-filled, boring campaigns – this job isn’t for you. We need someone who is scrappy, willing to test, execute and find new ways to bring Cornerstone’s solutions to the market.
In this role you will…
- Collaborate with key sales, marketing, and business development stakeholders to plan and craft creative, impactful multi-channel campaigns to drive pipeline growth in your target sales segment.
- Manage and execute regional events and tradeshows, creating a distinct presence for Cornerstone that drives in-person engagement.
- Partner with ABM manager on targeted account programs that align to the overall demand generation strategy.
- Work directly with portfolio marketing and sales enablement to ensure campaigns are supported by industry vertical-specific insights and content assets.
- Gain deep knowledge about industries critical to the Cornerstone business and help drive a feedback loop between sales and field marketing.
- Ensure timely deployment of initiatives and campaigns by managing stakeholders, budgets, timelines, and processes.
- Work closely with our Business Development team to tailor the broad marketing messaging for “one-to-few” outreach programs.
- Measure, analyze and report on the impact of campaign and demand activities on sales pipeline.
You’ve Got What It Takes If You…
- Write excellent emails: Proven experience writing concise and impactful email communications.
- Know your channels: 7+ years of experience creating omnichannel marketing campaigns
- Project manage like a pro: Strong project and program management skills.
- Execute events seamlessly: Expertise in event logistics and ability to manage multiple concurrent events
- Dig details: Detail-focused, self-starter with strong cross-functional project management skills.
- Roll up your sleeves: Hands-on experience managing campaigns across multiple platforms
- Think creatively, using AI prompts to be more efficient: Creative mind that thrives on ways to inspire and engage prospects.
- Build relationships easily: Skilled in cultivating trust-based working relationships across different functional teams.
- Love to win: Proven track record of executing effective campaigns that drive pipeline to reach company goals.
- Think marketing can be fun: Energetic and proactive team player with a sense of humor.
- Demonstrated commitment to valuing diversity and contributing to an inclusive working and learning environment
Our Culture
Spark Greatness. Shatter Boundaries. Share Success.
At Cornerstone, curious disruptors and change innovators help organizations empower people everywhere to learn, grow, and advance. We value collaboration, creativity, and continuous improvement — and we’re looking for someone who shares that mindset.
Our Culture:
Spark Greatness. Shatter Boundaries. Share Success. Are you ready? Because here, right now – is where the future of work is happening. Where curious disruptors and change innovators like you are helping communities and customers enable everyone – anywhere – to learn, grow and advance. To be better tomorrow than they are today.
Who We Are:
Cornerstone powers the potential of organizations and their people to thrive in a changing world. Cornerstone Galaxy, the complete AI-powered workforce agility platform, meets organizations where they are. With Galaxy, organizations can identify skills gaps and development opportunities, retain and engage top talent, and provide multimodal learning experiences to meet the diverse needs of the modern workforce. More than 7,000 organizations and 100 million+ users in 180+ countries and in nearly 50 languages use Cornerstone Galaxy to build high-performing, future-ready organizations and people today.
Total Rewards:
At Cornerstone, we are dedicated to inspiring excellence and pushing boundaries in everything we do. Our compensation strategy is based on three fundamental principles: equitable pay, market-driven research, and skill-based appraisals. As part of our mission to share success and empower individuals to thrive in an ever-changing world, the listed salary range is just one el
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