Associate Licensing Manager

Associate Licensing Manager – Hybrid

25% Travel Expected

Towson, MD, United States

Come make the world and accelerate your success.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of more than 50,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The Job:  

As an Associate Licensing Manager you’ll be part of our Licensing team as a hybrid employee. You’ll get to:  

• Responsible for managing and executing Stanley Black & Decker’s Power Tools Licensing Business, with both new and existing partners.

• Assist in the development of 3 year strategic plans with licensing partners to include product roadmaps and product development.

• Manage licensed product development projects with cross-functional teams including ID, engineering, legal, and commercialization teams.

• Review, coordinate and approve assets for packaging and merchandising in the licensing portal.

• Quarterback and coordinate approvals for concept, ID and engineering steps in the portal.

• Update on-boarding decks for new licensing partners and lead the onboarding sessions in collaboration with teams (licensing agency, ID, brand, engineering, finance).

• Collect key assets and information from licensed partners on new products, marketing initiatives, and critical business updates for internal meetings and report outs.

• Manage intake forms for social influencer requests, website uploads, trade show samples, and other marketing initiatives.

• Assist in developing brand strategy for key licensees that is consistent with the core brand content. This will include: Developing website content (product pages, landing pages, ideas + inspiration content), scheduling email marketing and social media posts and working with the licensees and brand team to create content, working with internal teams to connect licensing programs with social influencers, sponsorships and tv ad campaigns.

• Perform regular retail store walks to develop awareness of competitive brands in market, shelf presence, and competitive landscapes.  Document findings and develop a point of view on business impact.

The Person:  

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:

• Bachelor's degree in business, marketing or related discipline.

• 3 – 5 years experience within related field a plus.

• Brand experience in understanding the meaning of brands and how to maximize their potential.  Familiarity with Hardware and Construction Brands Preferred.

• Excellent project management skills, with ability to manage multiple work priorities

• Ability to travel both domestically and internationally.

The Details:

You’ll receive a competitive salary and a great benefits plan, including:

• Medical, dental, life, vision, wellness program, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement.

• Discounts on Stanley Black & Decker tools and other partner programs.

And More:

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.

• Learn: Have access to a wealth of learning resources, including our digital learning portal.

• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity, and inclusion.

• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

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