Web Designer & Digital Marketing Manager

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FIT LIFE Health Clubs is a dynamic, multi-location health club chain dedicated to empowering our members to achieve their fitness goals. We’re seeking a talented Web Designer & Digital Marketing Manager to elevate our online presence and drive engagement across our communities.

Job Summary:

We are looking for a skilled professional to update, maintain, and enhance our website while managing all marketing and social media efforts for our multi-location health club business. This role requires a creative, organized individual with expertise in web design, digital marketing, and social media strategy to strengthen our brand and attract new members.

Key Responsibilities:

Website Management:

•  Update and maintain the company website to ensure functionality, user-friendliness, and alignment with brand standards.

•  Implement design changes, including responsive layouts, UI/UX improvements, and content updates using platforms like WordPress, Wix, or Webflow.

•  Optimize website for SEO, load speed, and mobile compatibility.

•  Troubleshoot technical issues and coordinate with third-party vendors as needed.

•  Integrate features like class schedules, membership sign-ups, and e-commerce functionality.

Digital Marketing & Social Media:

•  Develop and execute comprehensive marketing campaigns to promote gym memberships, classes, and events across all locations.

•  Manage social media accounts (e.g., Instagram, Facebook, Tik Tok) by creating engaging content, including posts, stories, and videos, tailored to our fitness community.

•  Design visually appealing graphics and promotional materials, incorporating brand elements like our neon glow logo or patriotic themes for events (e.g., Memorial Day Murph Workout).

•  Monitor social media performance using analytics tools and adjust strategies to increase engagement and follower growth (targeting 5,000-100,000 followers per platform).

•  Implement paid ad campaigns on platforms like Google Ads, Facebook Ads, and Instagram, optimizing for ROI and lead generation.

•  Craft email marketing campaigns and newsletters to nurture member relationships and promote special offers.

Brand & Strategy:

•  Align all digital content with FIT LIFE’s brand identity, ensuring consistency across web, social, and marketing materials.

•  Analyze website and marketing performance using tools like Google Analytics, providing regular reports with actionable insights.

•  Stay updated on fitness industry trends and competitor strategies to keep our marketing efforts innovative.

•  Collaborate with club managers to highlight location-specific promotions or events.

Qualifications:

•  Bachelor’s degree in Marketing, Graphic Design, Web Development, or related field (or equivalent experience).

•  3+ years of experience in web design/development and digital marketing, preferably in fitness, hospitality, or multi-location businesses.

•  Proficiency in web design tools (e.g., Adobe XD, Figma) and CMS platforms (e.g., WordPress, Wix, Squarespace).

•  Strong knowledge of HTML, CSS, and SEO best practices; JavaScript a plus.

•  Expertise in social media management tools (e.g., Hootsuite, Buffer) and ad platforms (e.g., Meta Ads Manager, Google Ads).

•  Experience with graphic design software (e.g., Adobe Photoshop, Canva) for creating branded visuals.

•  Excellent written and verbal communication skills for crafting compelling marketing copy.

•  Analytical mindset with experience using Google Analytics, social media insights, or similar tools.

•  Ability to manage multiple projects and meet deadlines in a fast-paced environment.

•  Passion for fitness and understanding of the health club industry is a plus.

Preferred Skills:

•  Experience managing websites with e-commerce or booking systems.