Senior Marketing Manager - Dynamic Energy

Overview

COMPANY OVERVIEW

At Dynamic Energy, we’re on a mission to decarbonize the grid by bringing more distributed renewable energy online across the U.S. We develop, finance, and build large-scale commercial and community solar, energy storage, and EV charging projects for our customers and partners, providing them with the financial guidance, technical expertise, and tenacity to bring these important projects online.

 

We’re a diverse, collaborative team of professionals with decades of combined experience in solar construction and development. Our approach is firmly rooted in providing our customers with reliable financial and policy advice to make the most of their investments, and built on a reputation for quality, integrity, and performance.

 

The Marketing team develops and implements marketing strategies that drive business growth, brand awareness, employee engagement, and customer relationships.

JOB PURPOSE

Dynamic Energy is seeking a skilled, collaborative Senior Marketing Manager to develop and execute impactful marketing and communications initiatives that build our brand, enhance customer and employee engagement, nurture our sales pipeline, and drive our growth objectives. This hands-on role combines social media, graphic design, sales enablement, and strong internal and external communications to translate our strategy into action. Candidates must have prior renewable energy or solar construction experience.

 

The ideal candidate will be creative, strategic, resourceful, highly organized, and have a flair for writing and design.

Responsibilities

KEY ACCOUNTABILITIES

 

The Senior Marketing Manager will work closely with the Marketing Director to develop and execute a wide variety of internal and external marketing and communications. Though not an exhaustive list, the key responsibilities include:

 

Digital marketing & social media:

• Develop and implement a social media strategy and content calendar to grow and engage followers (primarily on LinkedIn)
• Create and curate compelling content and assets
• Manage content calendar and monitor social media metrics and industry posts

 

Tradeshows and Events:

• Plan and coordinate all aspects of tradeshow participation including booth design, marketing materials, and logistics.
• Develop pre-show and post-show marketing outreach
• Represent the company, as needed, at tradeshows, meetings, and industry conference
• Facilitate webinars, customer meetings, or other special events
• Research and maintain an events calendar

 

Customer engagement:

• Create customer-facing communications and strategies to foster and maintain strong relationships with partners, customers, system owners, and other external stakeholders.
• Support customer events and ribbon-cuttings, PR and media relations, and develop case studies and other collateral.

 

Content development:

• Write, edit, proofread, and post content for blogs, articles, press releases, emails, case studies, internal communications, proposals, presentations, collateral, website copy, sales enablement, and marketing materials.
• Tailor messaging and calls to action for various audiences

 

Internal Communications:

• Collaborate with leadership and HR teams to support employee engagement

 

Website:

• Coordinate ongoing website edits using WordPress
• Post blogs and news; optimize for SEO best practices

 

Graphic design:

• Design effective collateral, infographics, social media visuals, video, and other marketing assets, using Adobe InDesign and Photoshop and Canva.
• Maintain and evolve the visual brand across all touchpoints

 

CRM and Email Automation:

• Execute outbound email campaigns, using testing and tracking methodologies (using HubSpot & Salesforce).

 

Collaboration:

• Work cross-functionally with stakeholders across the organization (including sales, operations, and leadership) to achieve marketing goals

Qualifications

Required Work Experience

 

• 4-7 years of marketing and communications experience, preferably in B2B
• At least 2 years of experience in renewables, solar, or other clean energy technology

 

 

Education

 

• Bachelor’s degree in mar