Customer Marketing Manager (.COM)

Customer Marketing Manager (.COM)<p></p><p></p><p></p><p></p><p></p><p></p><p>Job title: Customer Marketing Manager.COM</p><p></p><p>Location: Dublin or Malta</p><p></p><p>Overview of the role:</p><p></p><p>We are looking for a Customer Marketing Manager to join our PokerStars Marketing team (part of Flutter International).</p><p></p><p>This is your chance to be an important part of the world’s largest gaming organization – Flutter Entertainment. An integral part of the Flutter family, PokerStars is the world’s leading poker brand with customers all over the globe. </p><p></p><p>Reporting into the Head of Customer Marketing, your primary responsibility will be creating customer communication plans which deliver on our commercial objectives. You will lead on the creation of detailed customer communication plans, targeting strategies, development of actionable insights in customer communications and the generation of communication that engages customers through a strong brand story and personalized narrative. You will oversee the communication analysis and test &amp; learn plans that consistently improve performance and enable clear reporting and recommendations to a range of senior stakeholders across marketing and commercial. </p><p></p><p>Central to this role is to ensure that PokerStars Customer Marketing strategy grows both customer engagement and value through automated, best-in-class communication bringing the brand to life and personalizing our customer content across all channels whilst meeting regulatory and legislative requirements. </p><p></p><p>This role follows a hybrid approach to working, allowing you to combine working from home with working in our modern offices. These discussions are between you and your manager to find the best pattern for you both, while recognising that quality time together is essential for keeping us mission-aligned.</p><p></p><p>What you’ll do:</p><p></p><p>As a Customer Marketing Manager, you will maximise overall brand and channel engagement, increase the size, marketability and value of the PS brands’ customer bases through a variety of lifecycle strategies aligned to business and marketing outcomes ultimately activating more customers, keeping more of them engaged for longer and distributing bonus investment appropriately to result in greater value for the PP business. </p><p></p><p>This individual will work closely with the Commercial, Marketing, Insight, Data, Product and MarTech teams along with other teams across the business. They will be the key point of contact for all communication planning across the markets you work on. </p><p><br/>Key responsibilities:</p><ul><li>Work closely with commercial, generosity and marketing counterparts to develop a communication strategy and plan which increases customer value and engagement, with a focus on ensuring communications are relevant and personalised speaking to the customer throughout their lifecycle as on brand. </li><li>Be responsible for the development of communication plans and briefs to ensure successful execution of customer communication which deliver upon commercial objectives. </li><li> Contribute to liquidity strategies, plans and frameworks to deliver upon objectives holistically across marketing </li><li>Contribute to marketing effectiveness initiatives with the aim of delivering agile execution of marketing which met the needs of commercial </li><li>Contribute to the development and implementation of the Customer Contact Strategy and supporting Technology improvements with the aim of delivering improved, efficient and personalised communication to our customers </li><li>Ensure compliance with local regulations &amp; guidance </li><li>Provide guidance on the right KPIs to track performance </li><li>Identify opportunities for value driving activity in line with commercial priorities and prioritise actions based on best forecast outcomes backing up recommendations with research and / or data driven insight. </li><li>Develop a seamless relationship across the commercial, generosity and marketing teams acting as the connection between the business and the Customer through innovative and effective planning </li></ul><p></p><p>What you’ll bring:</p><p></p><ul><li>Previous experience within a similar position for a multi-product online gambling brand </li><li>Extensive experience of managing a range of customer communication channels and CRM programmes that provide a best in class customer experience and drive improved commercial performance. </li><li> Experience of taking large amounts of data and insight and driving improvements in customer communication and engagement as a result </li><li>Experience of Adobe tools and products – such as Adobe Experience Platform</li><li>Understanding of segmentation and targeting </li><li>Delivery focused </li><li>A second language a benefit, but not a requirement </li></ul><p></p><p>Why choose us:</p><p></p><p>Aside from a generous base salary, we have a fantastic benefi