Principal, Business Development - Tech & Gaming

Who We Are

WillowTree is a leading digital consultancy that partners with the world’s most admired brands to orchestrate winning experiences across the customer journey. Experiences that are personalized, on-brand, and consistent across channels and platforms. Experiences that can both drive customer delight and reduce operating costs.

Our services include digital strategy consulting, product development, brand and experience design, digital marketing, and data and AI services. WillowTree’s client roster spans industries and growth stages, including the world’s largest technology and gaming companies like Google, Epic Games, Airbnb, and Samsung. Check out how we have impacted our clients' digital portfolios over the years.

In January 2023, WillowTree was acquired by TELUS Digital (Symbol: TIXT), a leading provider of next-generation digital customer experience (CX) solutions for global and disruptive brands. The combined firm brings an unparalleled ability to deliver seamless, trusted, digitally enabled experiences across any channel a customer might choose — including mobile apps, websites, voice UI, chatbots, email, customer service agents, and retail associates.

Location and Flexibility

This role will be in a Work From Near (Hybrid) capacity based in one of the following offices: Boston, MA, Charlottesville, VA, Durham, NC, or Columbus, OH OR in a Work From Anywhere (Remote) capacity with travel to clients and WillowTree offices expected. 

The Opportunity

The Principal, Business Development - Tech & Gaming role will expose you to a wide variety of businesses, many partners within those businesses, and ever-changing business and technology challenges. We employ a solutions-led strategy and are seeking consultative business development executives rather than transactional or sales-led business development professionals. 

This role will join the team as part of one of our quickly evolving industry verticals at TELUS Digital Solutions and WillowTree, which is focused on building partnerships and solutions for prospective clients. This role will specifically focus on the Tech & Gaming industry, including both the expansion of our current footprint within several existing clients (Google, Epic Games, Airbnb, Samsung, and more) and the acquisition of new logos.

For more information about our approach to the Technology industry and some client case studies, check out our page.

For more information about our approach to the Gaming industry and some client case studies, check out our page.

Responsibilities

• Identify target accounts to optimize services and communicate WillowTree's capabilities to clients
• Competently articulate product features to successfully implement technology solutions
• You’ll collaborate with our Solutions Architects and Product teams to craft executive-level proposals, pitches, and SOWs for prospective and existing clients
• Cultivate and extend existing C-level relationships with current clients
• You’ll team up with our delivery leadership to respond to opportunities and team-sell through RFP responses or other types of sales cycles
• Advise WillowTree’s internal teams on industry and vendor trends to remain well-positioned to assist our clients
• You must have the ability to travel up to 25% for client visits, pitches, and conferences if based in one of our office locations. A higher percentage (~40%) of travel will be expected for remote team members to maintain a frequent presence in our office locations. 

Competencies

• Deep experience in a digital product professional services agency/consultancy engaged with F500-level Consumer client accounts
• Balance of both growth strategy project work as well as operational project responsibilities including digital transformation. In addition, the ideal candidate has had the opportunity to manage teams and multiple work streams
• Ability to identify and characterize business issues, while demonstrating a ‘nose for value’ to discern what is important
• Scope and plan underlying analyses that will yield critical answers to the quest