SENIOR REGIONAL DIRECTOR OF ACTIVATION & PR (Bay Area)

 

Position Title: SENIOR REGIONAL DIRECTOR OF ACTIVATION & PR (Bay Area) 

Pay 17 

Salary:  $120000-$145000 / year

 

Our Passion is Food!

At Bon Appetit Management Company we are committed to two things, great food and outstanding service! At Bon Appetit you won't find our managers referring to a corporate recipe book or our chefs microwaving the lunch special. We do not have standardized recipes or central commissaries, instead, our chefs and managers are expected to stay abreast of current culinary trends and bring cutting edge food into their cafes. We are a restaurant company that operates in contract food service. That means you will have the freedom to be creative, take risks, and truly shine. We are committed to our staff growing, trying new things, and learning all that they can. Our rapid growth and breadth of accounts translates into exciting opportunities for our people!

Job Summary

Bon Appétit Management Company is seeking a dynamic, experienced, and creatively driven Senior Regional Director of Activation and PR to oversee the strategic activation of our brand across key regions and to lead innovative public relations and marketing initiatives for both internal and external audiences.

 

This leadership role bridges two vital functions: brand activation and public relations. You will be responsible for crafting immersive customer experiences, inspiring operational excellence, increasing participation, and promoting our public restaurants and specialty venues to drive revenue and brand visibility. You will collaborate closely with field teams, regional leadership, and the corporate communications team to ensure our story, mission, and values are consistently and impactfully conveyed.

Key Responsibilities
Leadership & Collaboration

• Serve as a cross-functional bridge between operations, design, marketing, and communications.
• Support and train regional teams in marketing, branding, and communications best practices.
• Guide development and rollout of marketing toolkits and playbooks for use across units.
• Contribute to the evolution of our systems, resources, and processes with a continuous improvement mindset.

 

Brand Activation & Customer Experience

• Lead the strategy, planning, and execution of regional activation initiatives aligned with the Bon Appétit brand vision.
• Collaborate with Image + Style, Communications, and field teams to craft experiences that enhance customer satisfaction and loyalty.
• Activate our brand internally through people programs and externally through guest-facing experiences.
• Support field adoption of corporate resources (e.g., BAMCO help desk) for seamless activation efforts.
• Play a key role in new account openings and special event activations, ensuring brand cohesion and excellence.

Restaurant Public Relations & Marketing

• Oversee a small, nimble team of PR and marketing managers, providing them with strategic support and guidance as they:
• Develop and execute marketing and PR strategies for public restaurants and specialty venues, collaborating with the communications team and on-site leaders.
• Pitch media on timely stories, chef features, menu innovations, and events, working closely with the Vice President of Communications
• Oversee social media audits, training, and strategy development for account-level marketing teams in collaboration.
• Build on best practices developed for influencer marketing, including budgeting for and pitching influencers.
• Support photography, branding, and content development for websites, campaigns, and printed materials.
• Serve as secondary liaison for media visits and public-facing events.
• Monitor and respond to review platforms (Yelp, Google, OpenTable) and assist with digital reputation management.
• Advise on marketing and advertising budgets for restaurants and develop best practices.
• Develop restaurant brand concepts in collaboration with clients and regional leadership.

Qualifications

• Bachelor’s degree required; marketing, communications, design, or hospitality focus preferred.
• 5+ years in a senior-level marketing, PR, or brand activation role, preferably within foodservice or hospitality.
• Proven success in launching restaurant or food-service experiences and managing PR campaigns.
• Exceptional writing, editing, and verbal communication skills; adept at tailoring messages to diverse audiences.
• Proficiency in Microsoft Office Suite, Canva, Google Workspace, and Adobe Creative Suite (preferred).
• Strong organizational and multitasking