Account Executive, Consumer Brands Practice

Company Description

MSL is the most powerful influence engine for brands, companies and leaders. The agency is an award-winning global public relations firm focused on building influence to deliver meaningful impact on business and the world. With 2,000 talented team members in more than 100 cities across the world and a legacy spanning more than 50 years, we are a global collective of modern communicators who are building the brands and leaders of tomorrow. We are strategists, storytellers and creators. Our business is making our clients more influential. And our passion is reimagining what PR can accomplish. Our holistic approach brings to life the collaborative ‘Power of One’ principle we apply within and outside of the Publicis Groupe. From London to Shanghai, Mumbai to Sao Paulo, Johannesburg to Warsaw, Berlin to Bangkok, New York to Paris, we are MSL. For more information, please visit mslgroup.com.

Job Description

At MSL, we’re on a mission to make every client more influential and a positive force of influence in the(ir) world. Why? Because we know that influence = impact and the more influential you are, the more impactful you can be. We’re proud to partner with incredible brands, companies and leaders who want to push boundaries and create change – and we’re looking for passionate creators and storytellers who want to do the same. But it’s not just our work (and the awards we win for it) that energizes us, it’s who we are as a team. A team of powerhouse professionals that is driven by three core values: Leading, Learning and Loving. A team that has ranked us a “Best Place to Work” in the industry year over year. If you like what you’ve read so far, please go on for details on the Account Executive role we have open.

What we’re looking for: An Account Executive for MSL’s Consumer Brands practice.

What you bring to the table: The AE candidate will have 2+ years of proven success in PR communications and experience in consumer marketing with a focus on executing digital and influencer programs for leading companies. They will also have demonstrated ability to manage projects and collaborate in a fast-paced environment and passion to drive impactful initiatives in the consumer world!

What you’ll do: As a member of our growing Consumer Brands Practice, the Account Executive will be part of a dynamic account team. The AE will focus on a mix of Consumer brands from CPG, lifestyle, food & beverage, to name a few. You will be part of leading large scale creative campaigns which include media relations campaigns, events and activations, influencer marketing, social and so much more. 

Here’s our promise: Give us your all, and we’ll provide the space and inspiration to go wherever you want to go. You’ll bounce ideas off of and get feedback from the industry’s best thinkers. You won’t be a part of the conversation, you’ll create it.

Responsibilities:

• Implementation of creative strategic programs that produce superior media and business results for clients
• Support development of innovative, results-oriented, digital & influencer programs that compel consumers to action and drive business results
• Prepare and present influencer strategies and briefs to internal teams and clients
• Work on large scale influencer and digital activations, including development of campaign approach, influencer criteria and communication with partners throughout
• Contribute to delivering agreed upon programs, achieving desired results on-time and on-budget
• Conduct media (traditional and social) monitoring, based upon account and/or agency needs, and prepare client-ready reports
• Leverage traditional media as well as digital/emerging technologies for PR programming and influencer outreach
• Contribute to regular internal and client touch bases to ensure efficient and productive interactions; produce resources including agendas, project trackers, recaps, etc.
• Manage assignments to ensure that deadlines and quality standards are met
• Support client budget tracking and billing
• Support campaign measurement and reporting
• Monitoring and analysis of media trends to inform client counsel and team development

Qualifications

• 2+ years’ experience in public relations, influencer, social media and/or a related field; agency experience is a plus
• Strong verbal communication skills and professionalism
• Excellent writing skills are essential to this position, as well as great attention to detail, organization, multi-tasking and proactivity
• Ability to collaborate on cross-functional/multi-disciplinary teams, as well as be able to work independently to advance projects in a fast-paced environment
• Solution-oriented approach to assigned projects
• Appr