Director, Patient Marketing, US Kidney - Pove

Job Description

Director, Patient Marketing, US Kidney - Pove

Vertex is seeking a talented leader to join our US Kidney Business Unit to support our journey to support our aspirations of bringing Povetacicept to patients, a Phase 3 investigational therapy that has the potential to transform lives across multiple serious diseases.

The Director, Patient Marketing, US Kidney - Pove leads patient marketing for povetacicept within the US Kidney Business Unit alongside a small team of direct reports, which is preparing for potential commercialization of an investigational therapeutic being studied for the treatment of Immunoglobulin A nephropathy (IgAN) and other B cell-mediated diseases.

This role will drive the evolution and implementation of our innovative go to market model, supporting the launch with focus on empowering patients in treatment discussions and bringing the patient to the center of all we do. We are seeking a candidate that has a strong track record in US commercial roles, demonstrated success in coaching teammates, and the ability to thrive in a fast-paced, innovation-focused environment. This role reports to the Senior Director, Head of Pove Marketing for the US Kidney Business Unit.

Key Responsibilities

• Leads the Patient Pove Marketing team, coaching the team to deliver exceptional results and operate as a high performing team
• Shapes the brand strategy including the patient campaign to ensure messages resonate in a market with significant unmet need
• Drives tactical execution including brand planning and creative efforts, managing agency to ensure on budget and timely deliverables and partnering closely with communications review committee
• Leads data and tech efforts to support product uptake including patient CRM needs and marketing automation tools, working closely with our data and tech teams (DTE, GIACO, DSS)
• Measures the impact of our initiatives based on ROI and pivot our investments to maximize impact, constantly look for opportunities for automation and efficiency
• Seeks a deeper understanding of the market landscape through opportunities for direct patient learning and insight generation, and aims to shape Vertex’s position as an innovative and trusted partner to the community
• Develops strong partnerships with cross-functional teams to support business goals and engage above role including close partnership with the field, HCP, and disease education counterparts, serving as a peer leader on the marketing leadership and launch readiness teams
• Role models and instills a culture of compliance focused on ethics and integrity in all we do

Required Education and Experience

• Bachelor's degree
• 10+ years of educational/work experience in healthcare/biopharmaceuticals in marketing, consulting or agency in, or an equivalent combination of experience and education
• 3+ years of supervisory/management experience, or the equivalent combination of education and experience
• Experience developing communications/tactics in U.S. or global marketing and managing agency efforts
• Additional preferred experiences:
  • Specialty product launch experience
  • Work within highly competitive markets
  • Kidney experience

Required Skills

• Experience driving brand campaigns, ability to oversee generation of insights, and apply those insights to business problems/opportunities
• Experience leading teams, coaching individuals and creating excellent team culture
• Analytical mindset, with ability to make strategic recommendations, monitor performance, and adjust
• Strong innovation skills, an entrepreneurial spirit and courage to challenge the status quo to develop innovative and focused approaches to enable launch through data and technology
• Strong written and verbal communication skills, with the ability to connect with senior leaders as well as more varied large audiences
• Comfortable working in a highly collaborative and results-driven environment within a growing business unit where we are concurrently learning & building as we drive towards product launch
• Demonstrated understanding of the legal, regulatory, and compliance requirements for pre- and post-approval activities and ability to model expected behavior for the team
• Travel Requirements: Ability to travel 20-30%

Pay Range:

$194,400 - $291,600

Disclosure Statement:

The range provided is based on what we believe is a reasonable estimate for the base s