Job Description Summary

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

This is a great opportunity to join the Global Marketing team on one of the fastest growing and largest Platforms at BD. With significant product launch and geographical expansion goals, this role will require someone who is a strong leader, fast learner, and is agile with a growth mindset.

As the Global Marketing Manager, you will play a pivotal role in shaping and executing the strategic direction for our Foley Alternative portfolio. This individual will be a leader on the Platform, working closely with the Region Marketers and Functional Leaders to develop and execute commercial strategies to achieve business unit objectives. In addition, this individual will lead strategic initiatives to support the long-term growth of the Platform, including but not limited to new solution and value proposition development, market shaping, omnichannel marketing campaigns, and evidence generation. The Global Marketing Manager reports to the Senior Global Marketing Manager.

Preferred location Covington, GA,

Hybrid Role

Foley Alternative

Responsibilities:

• Own the general management for the Foley Alternative portfolio, which includes the PureWickTM franchise, intermittent catheters, and male external catheters, focused on global commercial strategy, financial performance, demand and supply planning, budget management, and product line issue resolution as needed.

• Develop and execute bold commercial strategies to achieve business unit objectives worldwide. This will include analyzing market and customer information, identifying new product innovations, optimizing the product portfolio, launching new products and line extensions, leading omnichannel marketing campaigns, managing product lifecycles, conducting competitive assessments, developing pricing strategies and guidelines, etc.

• Design and lead strategic marketing campaigns to drive commercial growth by developing differentiated value propositions that address customers unmet needs through evidence generation and dissemination.

• Investigate new solution opportunities and create business cases that clearly quantify the commercial potential, including market potential, customer requirements, competitive assessment, pricing, and costs.

• Drive business line growth by leading commercial strategies outside product line responsibilities across business groups and units, linked directly to the long-term growth objectives for the business.

• Effectively collaborate with regional marketing partners and other functions such as R&D, Medical Affairs, Regulatory, Quality, and Operations.

• Develop and deliver strategic global marketing plans, guiding regional marketing teams in the development of their plans.

• Develop and manage external relationships with vendors as needed to achieve business objectives, being the point of contact for any interactions, including status updates, scope of work management, tracking timelines, ensuring deadline, etc.

• Adhere to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team.

Qualifications:

Experience and Education

• BS/BA in business, science, or engineering. MBA is strongly desired.

• 3-5+ years of relevant marketing and/or commercial experience in life sciences, biotechnology, or other healthcare field with a consistent track-record of high performance and results.

• Experience managing and leading teams and working cross-functionally and globally is preferred.

Knowledge, Skills, and Abilities

• Strategic thinker with demonstrated ability to formulate and implement bold marketing and product strategies, convert these into tactical marketing plans, and deliver results.

• Creative out-of-the-box mindset, is intellectually curious, stays current on new trends, and takes calculated risks with novel ide