Market Research Manager or Senior Manager, TV Series Content Testing

About NRG

NRG is a leading global insights and strategy firm at the confluence of content, culture, and technology.  We stay ahead of what’s next, providing fresh insights to spark new ideas. We’re a trusted partner to our clients, working behind the scenes to bring imagination, depth, and clarity to their biggest challenges—in entertainment, technology, lifestyle, sports, and gaming.  Together, we create with confidence. 

 

We’re proud of our company’s values – these values guide us as we navigate sunny days, gray skies and everything in between:    

 

• Do what you love. With conviction. 

• Where discovery lives. And impact drives. 

• Celebrate difference. Cultivate belonging. 

• Big thinking. Collectively inspired. 

• Embrace the journey. Be human. 

The Opportunity

We’re looking for a Research Manager or Senior Manager to join our Entertainment team, focusing on Series Content Testing - partnering with some of the most impactful TV and streaming brands in the world, who trust us with their biggest creative and strategic challenges. 

 

You’ll manage end-to-end research initiatives, from developing surveys and discussion guides to analyzing data and translating findings into clear, compelling narratives that answer key strategic questions for our clients. In this role, you’ll work on episode testing for broadcast, cable and streaming studios, to uncover how audiences connect with stories, characters, and creative elements - helping clients refine content and marketing strategies for upcoming series releases. While content testing will be the primary focus, you will also have the opportunity to work on broader custom and creative testing (such as post-release evaluation, franchise work, and more).  

 

If you’re passionate about both qualitative and quantitative research, enjoy bringing data to life through storytelling, and are excited to build expertise in the entertainment space, while helping mentor and support junior team members, this could be a great role for you!

Your Impact

• Manage end-to-end quantitative and qualitative research projects focused on TV series content, including but not limited to pilots and multi episodes/binge testing.  

• Translate research data into clear, actionable insights and recommendations through visual, creative and story-driven reports. 

• Partner with internal and external operations teams (programming, fieldwork, facilities, moderators, data processing) to drive projects forward on stringent timelines. 

• Build relationships through effectively managing day-to-day client interaction and helping solve client issues and concerns. 

• Help provide direction to analysts and managers on the team, giving meaningful feedback on all aspects of a project and training analysts across methodologies.  

• Drive successful project execution, collaborating with senior team members and providing input and oversight to junior team members on quality control processes at each step of the research lifecycle, from checking survey programming logic, questionnaire proofing, number checking and proofing reports and presentations for accuracy.  

Who We're Looking For

• Experience – We’d love for you to have 3+ years’ experience working in consumer insights, consumer research or in a strategy role. A strong focus on entertainment is required, with experience in content testing preferred. 

• Passion – You live and breathe all things TV, and love turning audience behavior into strategy. 

• Research practitioner – In-depth understanding and experience with a range of complex qualitative and quantitative research methodologies.  

• Custom research expertise – You have a strong foundation in custom research across qualitative and quantitative research methodologies, including survey writing, data tab review, quality control, and analytical rigor. Your ability to adapt, think critically, and solve problems is key to delivering high-quality insights in a fast-paced, client-centric environment. 

• Writing and storytelling – You know how to connect the dots and turn complex research findings into clear, compelling narratives. You’re not just reporting what the data says – you’re explaining what it means and why it matters. Whether you are writing a report, building a presentation, or presenting to a client, you bring insights to life in a way that captures attention and drives decisions.   

• Self-starter – Internally-motivated who continuously strives to get things done well, regar