VP Product Marketing

Culver City - California, USA, New York City - New York, USA, Remote

We bring together the power of marketing research, technology, and AI to help brands maximize the impact of their advertising and unlock the power of long-term brand Fandom.

Trusted by the Biggest Brands

With a team of researchers, technologists, and data scientists, along with a powerful portfolio of advertising and brand research solutions, MarketCast has established itself as a Top 10 global marketing research provider. In fact, more than 80% of the top advertising spenders in the U.S. are MarketCast clients. Our marketing research helps them find the right audiences to target, craft ad creative that resonates, and build long-term brand Fandom and customer loyalty.

Powered by People, AI, and Data

MarketCast believes AI should amplify, not replace, the consumer’s voice in marketing research. By integrating AI models throughout our research process and organization, we’re transforming how researchers work and how research gets done.

All this is supported by our groundbreaking Research Platform, which brings together our AI models, data science, and technology to accelerate the design, delivery, and analysis of our research and the creation of our insights.

VP Product Marketing

Role Description:

The VP of Product Marketing will be responsible for defining and executing the go-to-market strategy for MarketCast's suite of research products and services. This role involves leading a team to develop compelling product positioning, messaging, and launch plans. The VP will collaborate closely with product management, sales, and marketing teams to drive product adoption and revenue growth. Furthermore, they will be instrumental in understanding market trends and customer needs to inform product development and marketing strategies.

• Develop Product Marketing Strategies –Craft comprehensive product marketing strategies that align with overall business objectives, focusing on market segmentation, competitive analysis, and value proposition development. This involves identifying key target audiences and creating tailored messaging to resonate with their specific needs. The strategies should encompass all stages of the product lifecycle, from launch to maturity, ensuring consistent communication and engagement. Regularly evaluate and refine strategies based on performance metrics and market feedback to maximize impact.
• Lead Product Launches –Orchestrate successful product launches by coordinating cross-functional teams, including product management, sales, and marketing communications. This includes defining launch objectives, developing launch plans, and executing marketing campaigns to generate awareness and drive adoption. Ensure all launch materials are compelling, accurate, and aligned with the product positioning. Track and measure the success of product launches, providing insights for future improvements.
• Define Product Positioning and Messaging –Develop clear, concise, and compelling product positioning and messaging that differentiates MarketCast's offerings from competitors. This includes identifying key benefits, features, and value propositions that resonate with target audiences. Ensure consistent messaging across all marketing channels and customer touchpoints. Regularly review and update messaging to reflect market changes and product enhancements.
• Conduct Market Research and Analysis –Conduct thorough market research to understand customer needs, market trends, and competitive landscape. Analyze data to identify opportunities and inform product development and marketing strategies. Stay abreast of industry developments and emerging technologies to anticipate future trends. Share insights with cross-functional teams to drive informed decision-making.
• Create Marketing Content –Oversee the creation of high-quality marketing content, including website copy, brochures, case studies, white papers, and blog posts. Ensure all content is aligned with product messaging and brand guidelines. Work with subject matter experts to develop thought leadership pieces that showcase MarketCast's expertise. Optimize content for search engines and social media to maximize visibility and engagement.
• Manage Product Marketing Team –Lead and mentor a team of product marketing professionals, providing guidance, support, and development opportunities. Set clear goals and expectations, and provide regular feedback and performance evaluations. Foster a collaborative and innovative team environment. Recruit and onb