Principal, Data & Analytics

Transparent Partners is an independent consultancy that specializes in enhancing customer experiences through a marketing lens. Our goal is to identify the unique mix of data, technology and operational processes that will empower brands to thrive in the ever changing marketing landscape.
Practice OverviewThe Data and Analytics (D&A) Practice primarily focuses on projects related to customer data strategy, management, analytics, and measurement. The D&A team is responsible for designing, implementing, and operationalizing capabilities for collecting, analyzing, and interpreting data to provide insights that help inform business decisions. The D&A team helps companies identify opportunities for growth, optimization, and improvement to customer experiences.
Position OverviewWe are seeking a highly driven, entrepreneurial data and analytics practitioner with a track record of building and delivering data, measurement, analytic, and/or related technology solutions. As a key contributor for Data & Analytics (D&A) within Transparent, a Principal must stay on top of the latest commercial measurement, analytics data strategy, and supporting technology solutions, including emerging capabilities that will allow our customers to support the next generation of the marketing function. In addition to technical analytics execution, candidates should have experience in understanding client needs, creating and/or identifying solutions, organizing a strategy around customer outcomes and delivering value back to our clients.  The role will work collaboratively with our Marketing Strategy & Operations and Technology teams to integrate the D&A elements into overall deliverables.

Position Qualifications

• 4-year college degree in related field; MBA and analytics related Masters are a plus.
• 5+ years of data analytics work (such as data engineering, data science, integration, or data visualization) and/or analytics and data consulting; technical familiarity or competency in data analysis and visualization tools such as SQL, Python, Tableau, Data Studio, and related tools.
• Deep experience in email development & deployment, customer data platform operations and data enablement is a must.
• Strong background and relevant experience leading, managing and implementing strategies to gain business value from data.
• Experience with configuration and implementation of marketing data, analytics, and measurement tools; experience with Customer Data Platforms is a plus.
• Ability to lead workstreams and collaborate effectively with both internal team as well as external partners (brands, agencies and platforms).
• Ability to quickly identify and understand broad business issues as well as the immediate urgencies that help shape the direction of strategic marketing initiatives.
• Ability to take consultative approaches and navigate ambiguity to solve complex challenges to deliver on measurable business results.
• Ability to clearly articulate our approach and strategic recommendations in presentations with senior leaders.
• Ability to communicate complex topics in writing and verbally with audiences of varying understanding and backgrounds.
• Excellent leadership and team building/management skills; ability to provide clear and concise direction/feedback to external and internal stakeholders as well as the ability to influence others.
• Important: This role is not eligible for candidates on F-1 OPT, STEM OPT, or requiring any future visa sponsorship. Even if your current work authorization is valid for several years, these visa types require the employer to participate in e-Verify and maintain federal reporting/compliance processes. Transparent Partners does not support these processes, so we are unable to hire candidates on F1 OPT or STEM OPT.

Responsibility: Data Analysis & Strategic Thinking

• Collect and document key functional requirements to achieve expected deliverables defined in project scope.
• Assess the current state of client measurement, data, technology and analytics ecosystem.  Evaluate data platforms, identify opportunities to create new systems and analytics to drive ROI.  Formulate findings into client deliverables with analysis and meaningful implications.
• Build a gap analysis that outlines opportunities that exist and recommend a path towards a solution, including continuation of services over time.

Responsibility: Domain Knowledge

• Be a subject matter expert on modern marketing measurement, analytics, data strategy, and supporting technology.
• Deep experience in email development & deployment, customer data platform operations and data enablement is a must.

Responsibility: Deliverable Build

• Understand client needs to plan deliverable development