Senior Brand Manager

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on!

THE JOB

The Senior Brand Manager leads day-to-day relationship and activities of Live Nation’s strategic marketing partnership with our top corporate brands within our team’s portfolio of management. They will be directly involved in maximizing the value of the client relationship and performance of client’s entertainment marketing programs with a focus on:

• Client Relationship Service

• Program Activation & Performance

• Financial Performance, Budget Planning & Reporting

• Team Management & Development

• Innovation & Growth

WHAT THIS ROLE WILL DO

• Manage a portfolio of clients across multiple categories

• Continuously strengthen day-to-day client relationships through exceptional client service, detailed knowledge of client’s industry and business, impeccable program delivery and client

• Establish and grow relationships with key client contacts outside of the day-to-day relationships

• Develop and grow relationships with key Live Nation teams (i.e., Digital and social media, Promotions, Talent, Content Production, Legal, Finance, Research, etc.) to ensure the desired program delivery and results for clients

• Support VP, Brand Director, Sales lead, Creative Solutions, and Integrated Marketing team, with developing strategic roadmap, creative programs, and business development/growth opportunities for key client relationships

• When required, review and edit relevant deal points and contracts for potential client programs and actively work with Sales and Legal to complete contract process

• Ensure delivery of contractual agreements including planning, execution, measurement, and reporting and proactively resolve any challenges with asset delivery

• Serve as key point of contact for all client specific financials including overall profitability, projections, and program budgets, including tracking expenses and identifying savings

• Lead key client meetings throughout the year, in-person and over phone – i.e., mid-campaign reviews, end of year recap/renewal discussions, etc., including development of presentations for meetings

• Oversee for all on-site activities for venues, festivals/venue, custom events, artist experiences and hospitality programs including coordination with venue staff, festival production leads, and/or third-party activation agencies

• Fully understand the Live Nation Digital ecosystem, and work directly with LN Digital Planning team to ensure all digital media programs are fully executed and optimized

• Development and delivery of program recaps in a timely manner, with analytical business results and key insights to improve and grow the business

• Assist clients in achieving ROI goals that will ensure maximum renewal opportunity

• Explore marketing trends, emerging technologies, and best practices to add value to sponsorship programs

• Support department wide development initiatives

• Additional responsibilities as requested from Manager and/or Senior Management as requested

WHAT THIS PERSON WILL BRING

• 4+ years direct experience in brand management, client service, media or entertainment, and/or marketing consulting, advertising or activation agencies

• Must have agency AND event experience, music industry experience a plus

• Record of success building, selling, and delivering innovative marketing programs with measurable results

• Experience with marketing pro