Sr. Director of Digital

Welcome to Whataburger Careers!

Our Flavor — About Whataburger

Whataburger isn’t just a fast-food burger chain it is where bold leadership starts — and where potential doesn’t just grow, it heats up. Whether you're leading the line or working behind the scenes, this is the place where opportunities stack up, and every day gives you a chance to make a difference.

Since 1950, we’ve invested in people who lead with integrity, serve with heart, and bring their best flavor to the team. We believe in working together, speaking up, having a little fun, and winning as one — because great burgers (and great teams) start with the right ingredients. If you're ready — to learn, grow, impact, and move forward boldly — we’ve got your back and your path cooked to perfection.

Your Recipe for Impact — What You’ll Do

As a Sr. Director of Digital, you will shape the future of Whataburger’s digital business by leading the strategy, performance, and evolution of our end‑to‑end digital commerce ecosystem. You’ll set the vision for how guests order and engage across first‑party and third‑party channels, ensuring experiences are seamless, scalable, and unmistakably Whataburger. You’ll Make a Difference by transforming digital ordering and fulfillment, Serve with Heart by designing guest‑centric experiences, Win as One through tight alignment with Operations, Technology, and Marketing, and Move Forward Boldly by driving innovation, acceleration, and long‑term digital growth.

Day-to-Day Ingredients — Responsibilities

As a Sr. Director of Digital, you are responsible to:

• Lead the product vision and omnichannel growth strategy across first‑party ordering, third‑party marketplaces, and the brand’s Loyalty program. 
• Own the digital commerce roadmap across web, mobile app, kiosks, and delivery platforms, balancing guest experience, operational feasibility, and business performance. 
• Own the roadmap and business performance across all aspects of the brand’s Loyalty platform with a focus on member frequency, member retention, and growth.  
• Drive digital KPIs including conversion, frequency, digital mix, marketplace contribution, order accuracy, speed, and guest satisfaction. 
• Lead strategy for first‑party digital ordering and fulfillment, ensuring reliable, accurate, and efficient end‑to‑end order execution. 
• Oversee third‑party marketplace strategy, partner relationships, pricing, promotions, marketing optimization, and operational quality. 
• Champion experimentation and optimization across all platforms, using data to improve digital performance and product effectiveness. 
• Collaborate cross‑functionally to align digital capabilities with restaurant operations, ensuring scalable and efficient execution. 
• Build, lead, and coach a high‑performing team with clear KPIs, decision frameworks, and strong accountability while modeling Whataburger values. 

The Sauce — Pay & Perks

​As a Sr. Director of Digital, you’ll receive:

• Competitive Weekly Pay
• Bonus Program that scales up to 2.5X payout potential based on company results
• 5 weeks PTO
• Flex Weeks
• Paid Corporate Holidays
• Competitive Medical, Dental and Vision Benefits*
• Short-term and Long-term Disability Benefits*
• Paid Parental Leave
• 401(k) match $1/$1 up to 4%
• Opportunities for Career Development and Growth
• Whataburger Family Foundation - Scholarship Program (dependents eligible) and Hardship Grant Assistance
• Wireless Service Discounts
• Computer & Software Discounts
• Fitness / Gym Discounts
• Awards and recognition for all you do
• Retirement Celebration Program

What You Bring to the Table — Must-Have Experience

As a