Associate Director, Media Strategy

As part of the Media Strategy Team within AstraZeneca’s Commercial Digital Health (CDH) department, the Media Strategist is accountable for championing innovative approaches to paid media that connect with patients and healthcare professionals as a mechanism to achieve brand marketing goals in the US.  This role will involve leading and performing our organization’s media planning strategy and providing tailored suggestions on how individual brands apply media to reach marketing objectives.  As key strategy lead, the Media Strategist will set the strategic visions across paid media channels, inclusive of media mix, audience strategy, and media measurement.  This strategic vision will be based on contribution and the development of user journeys aligned to specific brand campaigns. 

The ideal candidate is someone who takes initiative, is enthusiastic about inspiring change, and has expertise in media. They should excel in working closely with collaborators from various areas to develop and implement media plans.  The pull through of these strategies requires this self-starter to remain objective while supporting brands and the broader organization in the oversight and performance management of the media agency. 

Role and Responsibilities: 

Media Strategy, Planning, and Execution 

• Serve as the primary internal media point of contact for therapeutic area portfolio, brand leads, US engagement lead, and other cross functional teams  

• Partner with Brand and Media Agency to translate business objectives into media objectives  

• Management and leadership of Media Agency responsible for planning, buying, performance management, and optimization of integrated paid media campaigns  

• Participate in annual brand planning and lead subsequent development of strategic brand insights including the assessment of market, audience, competitive, and campaign insights 

• Ongoing development of AstraZeneca’s media planning competency and proactive implementation across related brands  

• Develops approaches to build joint business partnerships with key media partners that drive efficiencies, create innovation, and enables organization to be future ready 

• Ensures strategies align with latest consumer and media trends and emerging technology 

• Drives cross platform media strategies based on consumer insights, audience segments, business, and brand objectives 

• Maintain an in-depth knowledge of portfolio and brand businesses inclusive of objectives, strategies, goals and market challenges 

Collaboration 

• Collaborate with internal collaborators across Marketing, Omnichannel Strategy, Analytics, Reporting, Regulatory, and Channel Excellence  

• Coordinate media efforts with Omnichannel Strategy and Channel Excellence teams to identify Omnichannel integration opportunities  

• Recommend optimal creative formats and analytics team collaboration to deliver successful media campaigns 

Measurement and Reporting  

• Proactively collaborate with media agency, brand, and other analytics teams to develop a media measurement framework and identify critical