Editorial Strategist, Restaurant

Company Description

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together.

To solve this problem, we expanded into software and built integrated solutions to help sellers sell online, manage inventory, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.

Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We’re building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.

Job Description

The Content & Web team is an organic growth engine and a center of excellence for digital experiences and content strategy at Square. We are looking for an Editor/Editorial Strategist to play a critical role in fueling that engine, driving editorial strategy for the restaurant beat at Square. As a subject matter expert in topic areas such as restaurant and diner trends, restaurant business models including delivery, menu development, hiring and labor management, franchising, and front and back-of-house operations, you will oversee content strategy — from pitching, production, distribution, and measurement — across Square’s owned channels for the restaurant beat as part of our award winning content program.

 

This will include the hands-on production of blog articles, seller stories, white papers, e-books, infographics, etc. in addition to media content such as audio, interactive digital, video, etc. with the aim to maximize the value of restaurant content and storytelling throughout Square’s strategic content marketing campaigns, and to drive innovation in how the Content team brings these topics to life for our key audiences. You will also work with influencers, thought leaders, and partners on content programs.

This is a highly creative and cross-functional role that will collaborate with the Communications, Social, Organic Discovery, Lead Generation, Integrated Marketing, Product Marketing, Creative, Experiential, and Sales teams in addition to Square partners, vendors, creative and media agencies to create high-quality, engaging content that moves critical business metrics at all stages of the seller journey. 

You will:

 

• Develop a restaurant content strategy that will inform the editorial calendar and ladder into a broader editorial plan and content strategy, working closely with team leads and other editors/strategists/specialists on full-funnel content marketing campaigns that support business, product, and audience goals.
• Develop and execute editorial strategies that support the use of Square for retail product solutions for QSRs and FSRs. You will also work closely with cross-functional partners on go-to-market planning from an editorial lens, accounting for feature releases/updates, product announcements/launches, product/market research, NPS and other audience measurement inputs, etc.
• Manage editorial production for The Bottom Line content hub and other owned, partner, and syndication channels for the restaurant beat, including working with a content marketing agency to coordinate day-to-day editorial operations (pitching, assigning, writing, editing), developing content with content marketing program writers, and utilizing licensed content in support of the restaurant content strategy.
• Produce original content such as blog articles, seller stories, white papers, e-books, and other editorial formats such as Q&As, listicles, how-tos, long-form features, quizzes, etc. that support restaurant content strategy goals.
• Research restaurant trends and news, collaborating with internal/external experts, industry influencers, content partners, 3rd party researchers, and other sources to craft relevant perspectives and insights that will fuel a regular cadence of highly informed and data-driven content.
• Consult and inform strategies for content distribution in partnership with Square’s owned channel strategists/specialists and stakeholders, including public web (squareup.com), social media, YouTube, email, print, etc.
• Work with the Organic Discovery team to drive organic search traffic and authority on the Town