Bespoke Events Sponsorship Sales Executive
Product Marketing AllianceAbout the role
The Company
When it comes to digital communities, The Alliance is leading the way. Product marketing, sales enablement, product-led growth, AI, customer success, CMOs, you name it, we’re home to thriving communities for them all.
We connect industry leaders and innovators through unparalleled networking opportunities. We bring together leading minds to share the latest trends, challenges and opportunities facing companies, the tactics and tools needed to drive results, and a forum to make meaningful connections.
Our Alliance brand is renowned for its VIP dinners, exclusive breakfasts, and bespoke 1-2-1 meeting packages designed to bridge supply and demand across various verticals. Join our dynamic team and drive sales to new commercial prospects, creating valuable connections and driving business growth.
The Role
We’re looking for a dynamic Bespoke Events Sponsorship Sales Executive to drive new revenue and build long-term relationships through our tailored event experiences. You’ll own the full sales cycle, from identifying opportunities to closing deals, with a focus on bringing bespoke sponsorship solutions to both existing and new clients.
This is a commercially focused role for someone who thrives on new business development, consultative selling, and building partnerships that deliver measurable ROI. You’ll work in a fast-paced, collaborative environment with significant earning potential.
Key Responsibilities
New Business Development: Proactively identify, target, and secure sponsorship opportunities with prospective clients across both existing Alliance communities and new markets.
Client Outreach & Relationship Building: Re-engage existing clients from our digital and event portfolios, cultivating long-term sponsorship partnerships.
Revenue Growth: Consistently deliver new business revenue through proactive outreach, pitching, and closing bespoke event sponsorship deals.
Consultative Sales Approach: Understand client objectives and position bespoke event solutions that deliver tangible ROI.
Market Insight & Opportunity Creation: Stay ahead of B2B event trends to spot new opportunities, feeding insights back to product and event teams.
Pipeline Management: Maintain disciplined pipeline management, accurate forecasting, and consistent progress toward monthly and quarterly targets.
Collaboration: Work cross-functionally with events, marketing, content, and community teams to ensure flawless delivery of sponsorship packages.
Reporting & Feedback: Provide regular sales performance updates, client feedback, and market insights to inform ongoing strategy.
Requirements
If the below sounds like you, we’d love to hear from you:
You have a deep understanding and proven track record of prospecting and developing strong relationships with enterprise customers
You’ll be determined and focused, and enjoy the challenge of hunting and closing net new business
Tough targets won’t scare you and you’ll have a demonstrable track record of not just meeting them - but exceeding them
Confidence to experiment with different tactics, shake up strategy, adapt to new trends, to incorporate new products, changes, or to bounce back from subpar results
You want ownership in your role from the beginning and ready to level up.
You expertly balance and prioritise your daily to-do's, as well as your short-term and long-term planning
Experience with Asana or project management tools a plus (desirable)
Location: This role can be either Hybrid in our London office or completely remote across the UK (not abroad).
Salary: Base Salary range £32K - £38K (*Based on previous experience) - OTE £50K+
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Core Benefits:
Enhanced paid holiday: 34 days including UK Bank holidays and a day off on your birthday
Private Medical & Dental Insurance
Life Insurance: (4 x salary)
Early bird or night owl? Our flexible hours policy allows you to structure your work for when you're most productive
Perks-at-work discounts
Extensive tech gear kit
Wellbeing Benefits: